If you have an electrical device with a plug in, and it’s just an inch away from an active electrical receptacle, what do you get? Answer, no power.
If you have a football player who misses that long pass down field by an inch, and there is no defender able to catch him, how many points do you score? Zero.
The point is that some things may be ever-so-close, but still no payoff. Still no victory cigar.
Does that mean you quit? Of course not. What it means is that the professional in sports, marketing or sales must make that modest adjustment. Stay focused on the prize. Close is…close...
Part of the value in having a third-party expert consultant or coach is objectivity. We take our own advice here. We have the leading – the #1 – platforms of their kinds in MH, but from time to time, we’ll get a third party to give us a good look and render professional feedback. That keeps us focused on our own advancement. To do otherwise is what Brits call penny wise and pound foolish! You can stingy yourself into bankruptcy. Sadly, I’ve seen people in MH do exactly that, fail to invest in what makes their businesses advance.
When I come to a location or place of business – or consult by phone and web – with a firm like yours, we bring decades of experience to the table. That means we can often spot-at-a-glance what needs to be adjusted.
Many in MH are in a sea of possible prospects! They are swimming with individuals, couples or families who want what you have to offer:
- in a land-lease MH Community,
- as an MH or Modular retailer or with,
- financial or other services.
What is needed may be modest. But that tweak, that extra-inch may be keeping you from a gold mine. We know firms spending huge sums of money, they may ‘advance,’ but how far are they actually moving the needle? By contrast, we’ve learned the fine art of squeezing every dime, and making it hollar ‘dollar!’
More on this in a featured article in our rapidly-approaching new July issue. Until then, take look at other business-building and protecting Featured Articles from experts, found on our home page under the Daily Business News modules.
FREE MARKETING TIP: question, what do you have on your site that will bring back current and possible customers or shoppers over and over again? Solution: RSS Feed to MHLivingNews.com (if you are public focused) or MHProNews.com (if you are professional/investor focused). These are proven traffic building tools, your web guy can install and minutes and will give you free content that brings your clients back. The RSS feed link to MHLivingNews is here and to MHProNews is here. ##
