...Not a Strategy - The Cutting Edge of Manufactured Home Marketing & Sales

We get lots of marketing related messages, videos, invites to connect; just as you do. As a marketer, they hold more interest for me than they might for others. One outreach had a great one-liner we've heard before and bears repeating. "Hope is not a strategy."

Tim Connor, our Featured Writer, shared a new article:

http://www.MHProNews.com/home/featured-articles/march-2013/139-management/5046-expecting-different-results-

that reminds us that the popular definition of insanity is to keep doing the same things, and yet expect a different result.

Is your Manufactured Housing related business or location growing, shrinking or treading water?

This is a straightforward question that requires a solid degree of candor to yourself and your firm.

The odds are that any given businesses is sliding down or trending up. If yours is stuck in the past instead of evolving, it could go the way of the buggy whip.

Marketing today is different than 5, 10 or 15 years ago. While some sales fundamentals are always sound, sales is evolving too. For example, businesses that fail to realize the impact of online ratings and comments carried via social networking or search engines could fall into the traps that can sink a business by harming a firm's reputation.

The old Golden Rule vs. the New?

Some assert that the new golden rule is that he who has the gold makes the rules.

But given the online world of consumer commentary via social media and other websites, the old golden rule is uniquely well positioned. 'Treat others as you would like to be treated yourself.'

Hope is not a strategy, but modern marketing, good customer service, training and professionalism in sales are valid strategies. To learn more about a specific way professionals can advance, see this new Industry In Focus report, called Cornered. ##

PS: Check our many Exclusive and Red Hot Featured Articles for March and see the

other new stories at MHLivingNews.com too.

L. A. "Tony" Kovach