Change is a constant in life. For the sales professional, management or owners doing what yields the best bottom line results is attractive.
When industry MH and MHC leaders recently talked about attracting more of the site-built market to consider manufactured homes, they were stating the obvious need for manufactured housing to grow from its currently low levels.
Most are happy that MH is growing 8 percent a year average for the last six years, but it’s a drop in the bucket compared to what MH could be doing.
One big difference between now and the glory days of the roaring 1990s is that manufacturers, retailers and some communities provided sales training for their management and staffs.
Sure, there was looser credit back then, but when the easy financing dried up, MH sales training was pulled, crashed and so did sales results.
Loose credit turned out to be a disaster. The answer to growing sales for manufactured housing is obvious. You and you operation have to learn toattract and engage and sell ever-more credit qualified and cash customers.
The video on this page provides a living example of how the right kind of training can yield profitable, bottom line results. ##
Editor’s Note: To learn more about Tuesdays with Tony, please click here. ###
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