We all say that we want to progress or advance in sales and profits. Certainly some companies are selling more new homes in manufactured housing. That means more loans are being closed, more insurance policies are being written, so the whole range of products and services that go into every new manufactured home sales takes place.
But what makes the difference between progress, status quo and failure?
Let's look at five true-to-life examples to answer the question. While these examples are ours, they could apply to other circumstances too. So use the open mind to success, enjoy and profit.
Example of Progress:
A client not only thanked us for the work done and their significantly enhanced results, but they introduced us to another MH company. Not a 2 minute introduction, this was a 45 minute 3 way conversation.
The client heard Tony sharing an idea at a meeting. That lead to a conversation. The conversation led the firm becoming a client. This owner had an open mind. He was curious. He investigated, he listened, he acted.
He profited.
Like many of you, this man was "busy." But he wasn't too busy to learn more to earn more! He made time for what was important. That is the takeaways from this first true tale.
Examples of status quo:
This is perhaps the most common group.
Professionals all tend to run a similar path every day. You follow the same road to and from work. You do things at work similarly too. Is it any surprise when you do the same things the same way, that you keep getting the same results?
By contrast, another gent sent us a message to say thank you. He confessed he was a status quo guy for a long time. But then it happened…
The thank you was first for the insights they gained from reading at MHProNews.com (MHMSM.com), then later from using a specific program and process. A page long message said in part, that he had been in business for decades. He thought he "knew it all." It wasn't until he stopped to consider something new that he was able to advance.
So if you are satisfied, don't change. That is the status quo. But if you are looking for more, be open minded and ready to do more. Then, do what it takes to make that more a reality. The takeaway here is leaners are better earners.
Not every story has a happy ending.
One business owner wanted to grow. They "wanted" to advertise. They invested serious dollars in their operation. Limited on funds, they felt they had to "protect" their resources by "playing it safe." No ads, no growth. They played it so safe, their doors finally closed.
The takeaway from the above is this: the 'safe' center may look safe, but it is the center lines where you find the dead carcasses on the road.
Example of Going Backwards.
The truth is that you typically are advancing or retreating in business. Tony Kovach shared an experience with me of an owner who spoke to him at a large industry meeting. The man described how he had grown tired of all the "fights." Which fights?
"SAFE Act, Dodd-Frank, state and local regulations! I finally got sick of it all." said the owner. "I stopped trying to figure it all out." He turned, and left the meeting.
While we can sympathize, is it any surprise why the occupancy of that community owner declined after he got "tired" of all the "fights?" Note too that the same meeting produced some very motivated attendees.
This takeaway? "You don't tell the fire place, give me warmth and I'll give you wood!" You get out the heat to the measure that you thoughtfully and purposefully put in.
Some tips:
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Be open to new ideas. The "Know it all" means you can't learn.
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Keep the bottom line in mind. It is more important to be ready to change directions in a new, better direction than to keep following the same line day after day.
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Reach out: to peers; network and don't be afraid to hire a professional to get your job done. You wouldn't hesitate to go to a doctor for a medial worry. Why hesitate to hire a professional to help your business?
Progress, the status quo or failure. The choices are yours.##
Posted by:
Tim Connor
Business Development and Ads Manager
MHProNews.com (MHMSM.com) and
MHLivingNews.com
704-895-1230
tim@MHMSM.com