“It’s amazing what you don’t know about something you’ve been aware of or involved with much of your life.” That quote is my paraphrase of what a baseball legend said about his profession. That quote applies to everyone, in every profession – but it is truer for manufactured housing than most realize. Here’s another pensée …
Marketing & Sales 101 – Be Where Your Target Audience Is Read More »
You’re here for good reasons. To learn, grow, earn and return. In Merchants and Crusaders, we described why it makes sense to do business with us. 800 words could be summed up for marketers this way. We’re #1. We have the best and biggest B2B audience of its kind in the industry. B2C, we provide …
B2B and B2C Manufactured Housing Marketing, Sales, and Management Read More »
For the next several moments, be please be very self-centered. Think about your career, your location and making 2017 – and beyond – the best it can be. When Bad News Strikes Your Location or the Industry, Turn Lemons into Lemonade Dictionary.com defines Jiu Jitsu as “the use of an opponent’s strengths or one’s own …
Media, Your Location and Jiu Jitsu. Defining Yourself in 2017 for Fun and Profit Read More »
Since my early days in retail MH in the 1980s to working with MHCs and then B2B as well as B2C in the present, my passion and respect for this great industry has been steady. Why? Because MH is an amazing product, an incredible value – be it the entry level “shade and shelter” homes …
Truth Well Told and Manufactured Housing Marketing, Sales & Management Read More »
Too often, the world – as well as large numbers in our MH Industry – are willing to settle for second, third or fourth best. Too often mediocrity – or an apathetic acceptance of some status quo – are the norm. The problem is that such thinking and behavior are self-limiting. As a thought-provoking, inspirational …
Let’s be candid. You can say all kinds of great things about your business. But what matters more to a retail shopper is a testimonial. Its not that they won’t listen to you, but some studies suggest that the impact of a third party testimonial is 7 times to 8x greater than just your own …
Cash and Good Credit Customers Want EVIDENCE – Why MH Testimonials Matter Read More »
