Seeing Clearly

My mother was peeling carrots in the kitchen, last week, when her contact lens suddenly popped out. She looked on the counter, in the trash can, the floor, everywhere possible. After about 5 minutes of looking, she called out to my father to help her look. He walked into the kitchen and immediately picked up the contact lens and handed it to her.

She was furious. “I looked everywhere for that darn thing and you walk in and found it right away! How?”, she said. My father replied,”You were looking for a small piece of clear plastic…I was looking for twenty-seven dollars and fifty cents!”

In marketing, first thing that you have to do is be seen.

Then, what is it that your potential customers see when they see your product advertisement? If they don’t immediately see a savings, a solution, benefit or an investment, your ads are not working. Your advertisement needs to target the reader’s wants and needs. It needs to clearly and immediately identify the benefit of your product or service and it needs to create an urgency for action.

For more ideas on how to grow your business, visit the Solutions page on MHProNews.com. We’ll help you see things clearly! # #