What if you had to carry around a football all day, everyday. And at random times, 300 lb. men would come out of nowhere and tackle you. Do you think at some time, you’d drop the ball? I’d place the odds at close to 100%.
OK, so you have a million tasks you perform everyday in your business. One of them is taking care of your online marketing (the football). All day, random things come flying at you (the 300 lb. men). Think you might drop this ball? If you’re a normal, red-blooded human you will at some point.
Setting aside specific time for important tasks is the only way to be sure they get done. Setting a habit not only leads us to doing certain things at certain times, but also gives us that gnawing “something isn’t right” feeling when for some reason (distractions?), it doesn’t get done.
What tasks need to be done on a daily basis is determined by the requirements of your online marketing strategy. Consistency brings results. If you set your strategy to require daily actions, do them every day. If weekly, do them at the same time every week. If monthly, again be consistent, but don’t expect anywhere near the results of doing them daily or weekly.
Online marketing is not rocket science. It is the result of doing several little things over and over again. The magic is in the cumulative effect of those small efforts over time.
Whatever your online marketing strategy is, be sure to build enough time into your schedule on a consistent basis and you’ll see results before too long that will last well into the future.