Super Marketing

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The Super Bowl is almost here! Seems these days, people are anticipating the commercials as much as the game. Some of the most memorable commercials of all time have appeared during the Super Bowl. I know I can remember a dozen or more, and I bet you can too.

Here's something I found pretty astonishing. A 30 second advertisement during this years Super Bowl….about the time it's taken you to read this much of this article…will cost $3.5 million dollars! Let me say that again, 30 seconds for $3.5 million dollars! That is more than many company's entire annual advertising budget.

 
Now to be fair, these ads will be seen by more than 100 million people and some will be talked about for days, weeks and possibly years to come. Do you remember the Masterlock commercial with the bullet going through the lock? Did you know that Masterlock ran that single ad only during the Super Bowl, and found it so effective that for 9 consecutive years that was the only Television ad they ran?

But unlock (err, unlike ;-)) Masterlock, the companies running ads this year have all planned post-Super Bowl marketing. You'll see the ads on TV in newspapers, on the web, via email marketing and through social network outreach. One company's marketing director even remarked, "Our strongest push will be in our website and social network advertising in the hours, days and weeks immediately following the Super Bowl. We know people will be taking around the water cooler on Monday, and we want them talking about us!" These companies understand that they can't afford to be forgotten after the game is over.

Now, think about your business. What is your Super Bowl? Maybe it's an industry trade show, a retail center or community open house or any special event. Whatever it is, you've spent a great deal of time and money on it and it would be a total waste if your efforts fade from your prospects memory. You've got to be thinking about follow up marketing, long before the event takes place.

This can take many forms. If you are in the Business to Consumer (B2C) side of the Industry, that may be website, email marketing tied to social networking. It could be print ads in local publications, or sometimes local cable done smart can be affordable. If you are in the Business to Business (B2B) side of our industry, your follow up may be website banner ads tied to visually appealing jump pages, along with e-newsletters that reinforce what you showcased. The banner ads should be on websites frequented by your prospects (hint, think advertising on the biggest business to business trade side in the Industry, this one).

 
There are many other creative options, many are low cost and yield a nice return for you, but the above will get you the idea.

At www.MHPRONEWS.com (MHMSM.com), we provide Solutions for companies and organizations large, small and in between to help them achieve great results. I invite you to contact us about B2B or B2C marketing and sales training programs that will grow your profits and results.

And don't forget to watch for the www.MHPRONEWS.com commercial during the Super Bowl.

Just Kidding! # #

 
post by
 
Jeff Templeton
Business Development and Advertising
 
www.MHProNews.com
www.MHMarketingSalesManagement.com or www.MHMSM.com
Innovation – Information – Inspiration for Industry Professionals
 
Office – 954-217-2571
Cell – 954-593-8897