I was sitting in my office, thumbing through MHMSM’s The Manufactured Housing REVOLUTION for about the 5th time when it suddenly occurred to me: Just how many businesses believe that just having a website is the be-all and end-all of a revolutionary marketing process?
It was revolutionary in 1995, but now it is commonplace. How many of you still have the same website you did 5 years ago? Are TV and movies still marketed the same way they were when you built that website?
Is your marketing keeping up with current trends?
A few years ago, having audio or a video on your website placed you among the “early adopters” of a new form of communication. Now, a website without audio/video is sadly out-of-step. Podcasting and videocasting have made themselves essential elements of the online experience.
How many hours per day do you think your customers spend in front of their TV? Radio? Newspaper or magazine? A few hours at most, I’ll bet. Now how many hours of the day do they have their cell phone with them? Every waking minute for most of us.
What do your company’s Facebook, Twitter and LinkedIn pages look like? Don’t have them? You need them. How about your employee’s Facebook, Twitter and LinkedIn accounts. Do they reflect well on your employee and by proxy on your company?
How about new trends? Right now there is a decided move to a service called Tumblr. Sort of a hybrid somewhere between Facebook and Twitter, Fortune 500 companies are starting to reserve their Tumblr presence and many experts believe Tumblr will soon be a force to be reckoned with in the Social Networking arena. Are you ready?
What about your email marketing program? One of the original Internet marketing methods, email still holds it’s own against the newer online marketing methods – IF it is done right. If you’re still using the same old tools and strategies for your email program as you did five years ago, it’s time to take another look.
A new generation of buyers is poised to enter the marketplace. This new generation has never owned a CD or used a VCR or DVR. In a few years, they will be looking for their first homes. Will you be ready?
In the pages of the book, the first steps are outlined for those bold enough to take them. In this Revolution, you don’t need to take to the mountains or jungle and live a life of deprivation to earn your ticket to the promised land.
You just need to read this book, follow the MHMSM.com website and open your mind to change.
The Manufactured Housing REVOLUTION has begun. Will you be a part of it – or will you be on sidelines, watching it unfold?