Some of these comments by video were captured live at one of several manufactured home industry professional events. None of those shown on this page were paid or given any direct incentive to make the statements that they did. But they do have an incentive to see the industry grow, and so …
It’s all about good, tailored story telling. Everything else are details and commentary. ## (Come and learn some of those details at the Business Building Seminars at the Tunica Show, Tuesday, March 28th from 1 to 5 PM.) By L. A. ‘Tony’ Kovach.
Sometimes I must remind myself there are times when less is more. But there are also times when the details are crucial. Knowing when ‘less is more,’ and when ‘the details will matter’ to a prospective client – those are critical issues. Several of our clients stopped by our display at the Louisville Manufactured Housing …
Sell More Customers by Opening Eyes and Opening Minds Read More »
The MH Industry’s ongoing need for an integrated approach to marketing, sales and PEP was on full display during the NY Housing Association’s annual meeting. As is common in association functions, legal and legislative updates, business meetings and event sponsors were on the agenda. New homes were available for members and the pubic to tour. …
Your firm wants to sell that next home. Then another. Then another. Of course. The shopper wants to get a home, but from their viewpoint, MH may not be high on their radar (or manufactured homes may not be on their radar at all). For you to break through to the better qualified buyers out …
A Home-Shoppers Eye View of MH vs a Professional’s Vantage Point Read More »
There are many ways that a person can present the facts. We happen to advocate telling the truth, in the best possible light. What does that mean with video? How do you approach filling spaces in vacant MHCs, when there are an estimated 400,000 vacant manufactured home community sites from coast-to-coast? If you retail homes …
Video and The Challenge of Filling the Older Manufactured Home Community Read More »
