What's in a name? Plenty! What you label or 'name' an item can often make or break a product or service. Or as a friend of mine bounces back and forth with me, 'the truth well told is powerful.' Let me share a specific example. As one of several tests for 'spreading the word' about …
As of this writing, visitors have over 10,000 views of our dramatic video of a manufactured home hit by a tornado and high winds. You can find it at this link: http://ManufacturedHomeLivingNews.com/dramatic-video-of-a-manufactured-home-hit-by-a-tornado-and-high-winds/ Self-described industry newcomer Kendal Guzman just posted the following comment on the video: “This is so cool. I had no idea they were …
Trulia published a report recently that summarized the 6 concerns on home-buyers minds. The report has implications for manufactured home sellers as well as the broader housing market Trulia was addressing. Let's dive in and see what we can learn from even a brief analysis of their report. Quoting: “Worry: Mortgage rates and prices will …
It takes commitment to learn something new. The most brilliant coach or the best teacher on the planet can’t help the player or student who is unable or unwilling to try what’s different. Since Motivation is a factor in learning, it can make a difference when you help someone See it Big (SIB). At the …
A good picture, video or graphic truly is worth a thousand words in your marketing effort. As an example, when we use an article that has words only, they are well read. But when we use an article with graphics, the results are routinely elevated. Keep that and what follows in mind when YOU do …
When the report came in that shipments in RVs topped 144,000 by May of 2013, it made me sit up just a bit more. I reached out for more insights to Tim DeWitt, Executive Director of Michigan Manufactured Housing as well as the RV & Campground Association and Self Storage Association of Michigan. He pointed …
