We've asked the questions before. Do you have a website? Is it modern looking or out dated? Does it have a blog? Do you have Facebook, Twitter and Pinterest (as a bare minimum) on your site? Let's share a true story that hopefully will open your eyes and if you heed its message, will make …
PresenterPro and Nancy Geer from the New York Housing Association both reminded me recently that a picture is worth a thousand words. We are regrettably living in an era of decline for tens of millions of Americans. Most of us would rather see the robust economy of the 1990s vs. the anemic one we have …
The main manufactured housing industry users of the power of indirect marketing to sell more homes are our clients and followers. The flip side of that fact is that the vast majority of MHPros uses direct message marketing. For those in both the indirect and direct camps, tapping into the power of friends and family …
We aren't talking about the Al Pacino movie, or even the glories of women and their many perfumed scents. What we will discuss is the thought behind William Shakespeare's famous phrase, "A rose by any other name would still smell as sweet." Let's see the two paths manufactured housing pros need to consider and implement …
We are in a Social Media (SM) era. Facebook has over a billion users, and continues to add to their numbers. LinkedIn has hit 200 hundred million members world-wide. You can have your own YouTube Channel. With these, Twitter and so many other SM sites – all available free – do you still need a …
You are driving along a highway or road. It is a drive you are used to making. You are 'running the path,' you see the signal lights and might pay some attention to the speed limit sign you've past hundreds of times before. The business signage has largely become background to you. What you notice …
