There is an old maxim that goes like this: “First you form your habits, then your habits form you.” Ladies and gents, this is true and over time leads to chains that are as challenging to break as they took time to forge. Habits lead to slavery. The question becomes if we are the masters …
How often do you shower or take a bath? Daily? Every other day? What ever it is, think of the number… Now, how often do you purposefully read something motivational or inspiring? Daily? Weekly? Monthly? Some people told Zig Ziglar that motivation is time wasted, because it 'wears off.' Zig's response was classic. “People often …
We don't require a multi-million dollar national campaign to improve the image of manufactured housing, as nice as it may be to have one. We don't need high dollar Madison Avenue advertising 'gurus' – who don't know our industry – to tell us what we ought to do. We know deep down what needs to …
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Bad news often travels faster than good news. For the media, “If it bleeds, it leads!” Your team mates may be the first ones to toss you under the bus, even if you've done good things (sometimes, especially because you've done good things). People talk about CYA for a reason, because they know the 'bad …
I recall the first time I heard an industry pro tell me 'no guts, no glory,' back in the early 80s. In marketing and sales that statement still rings true today. Too many sales people in our industry are going after the low hanging fruit that falls in their laps. We see credit scores in …
We spend significant time on this blog focusing on the basics, because manufactured housing – as do all other businesses or professions – need the fundamentals for sustained success. But today in the Cutting Edge we will look at the rapid growth of QR Codes. Are you using them? If so, are you getting the …
