Detractors, nay-sayers, back-stabbers and others who'd love to toss you under the bus. First, we all have them! It may be the former employee or colleague, who now wants to make you and/or your business look bad. It might be a competitor. It could be the customer no one could possibly please. It may be …
We get lots of marketing related messages, videos, invites to connect; just as you do. As a marketer, they hold more interest for me than they might for others. One outreach had a great one-liner we've heard before and bears repeating. "Hope is not a strategy." Tim Connor, our Featured Writer, shared a new article: …
What if your business became a desired destination? Or what if your location was viewed as 'a launching pad' for fun and adventure? Have you ever heard about selling the sizzle, instead of the steak? As an example, in my recent trip to Washington, DC, I had the option of flying out of Chicago's O'Hare …
An article was emailed to me that caught my eye. In sharing this, let me tee it up by confessing that one of my favorite writer's is Nadeen Green, the attorney who writes for us and uses the moniker, “The Fair Housing Lady.” As the moniker implies, her specialty is Fair Housing Law, but she …
To tee up this discussion, imagine a tree that you are about to plant. The soil you are about to plant the tree in is highly arid and/or acidic. The tree might survive, if enough nutrients and water are provided, but without those it is more likely to wither and die. Even with the proper …
There are some who are under the mistaken impression that there are 'no new sites' being developed in the manufactured housing communities world. While the numbers are certainly not what they could or should be, anecdotal evidence from callers, email and in person conversations tells me that new sites are being brought on line. Nor …
