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The Value of ABR

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We were having lunch – a regional manager (RM) for a client company and I – and were discussing recruiting. They needed new sales people at more than one location. Yes, we could try to snag 'so and so' who is available. Yes, we could try to snag 'so and so' from that other firm. …

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Price Cutting? Not!

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Since my early days in Manufactured Home (MH) sales, first at retail centers and later with in MH Communities, the issue of price cutting has been a perennially hot topic for MH professionals. Many are willing to close a deal by cutting the price. My personal take is; not! Let's see why offering a price …

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Go To Meeting

I was chatting with a man who had called from West of the Rockies. He was interested in marketing and sales training for his retailing manufactured home communities. With my being based not far from Chicagoland, he asked a natural and common question. "How are you going to do this cost-effectively?" My reply was that …

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Each Reach Two

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Do you long for 2013 to be better than 2012, 2011, or 2010? Are you ready to do more than just wish for it? There is a simple way to improve YOUR business and our industry; so simple, it just might surprise you. It is each reach two. Let me explain and start with a …

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