At the recent Iowa Manufactured Housing Association 65th annual event, business management guru Chad Carr made a number of great points. Among them was the fact that the wise business owner who has more than just himself in his company must 'always be recruiting.' Let's look at that 'always be recruiting' concept for your sales …
The election is behind us and it holds many lessons for marketers. The results of the election are amazingly like what we started with. A Republican House. A Democratic Senate. Barack Obama staying at 1600 Pennsylvania Ave. Republicans picked up one or more governorships. What happened? Why? What does it teach us about marketing and …
Whenever a business person hires or contracts out a job, they are buying timing. They may not look at it quite that way, but that is the reality. If you own or manage a business which has other people, you know what this means or will feel the light bulb going off over head as …
The political campaign season is soon to wide down, but let's not miss some amazing image lessons we all should learn that could advance manufactured housing, our business or career. These lessons are literally worth tens or hundreds of billions to our industry, if we absorb and apply them. While some of this may seem …
Most of us are familiar with "man caves." You know, those rooms dominated by a flat screen TV where the guy hangs out to watch football, other sporting events or a movie while eating and drinking in the comfort of his home. But how many today think about the "Cave Man," in the context of …
If you are involved in retail sales to the public in the factory built housing industry, what time do you 'call it quits' at the end of the day? There are a surprising number of retailers and communities that I've visited and worked with that call it quits at 5 PM on weekdays. Some stay …
