I read an interesting article the other day about the power of moms. It's not 'new' news to anyone how powerful moms are. They are and have been the rock of the family. They keep the kids (and husbands) healthy, on time, on task, well fed, well dressed, and so much more. But the article …
I was speaking to an ad buyer at an advertising agency the other day. I thought I was doing a heck of a job selling him, when I proudly told him that our Click-Through rates were much higher than what Google recently reported as their averages. His response… “Jeff, I really don’t care about click-through …
When you walk into a grocery store, you may see box after box of competing brands of cereals, or different types of sodas on the drink aisle, and different brands of other foods and dry goods too. Let's say, you are looking for cereal. You scan the aisle, and your eye will naturally notice 'advertised …
Grocery Stores, Shopping Malls and Manufactured Housing Read More »
Help us help you help our Industry with the MH Advancement Project (MH-AP). Your company could drive more business and profits while protecting and promoting the manufactured industry. Before we dive in, let's briefly set the stage. Paraphrasing what more than one well known manufactured housing personality has said to me: 'In Washington DC, …
In professional sports such as football, knowing the players and their tendencies gives your team a possible edge. The exact same principle holds true in an industry such as manufactured housing. Be it the players on the business to business side, or the patterns of players in the consumers seeking a home, knowing their tendencies …
My mother was peeling carrots in the kitchen, last week, when her contact lens suddenly popped out. She looked on the counter, in the trash can, the floor, everywhere possible. After about 5 minutes of looking, she called out to my father to help her look. He walked into the kitchen and immediately picked up …
