How do you choose the companies you work with in your business? Generally, we think that price, service and selection are the determining factors, but studies show the most important factor is confidence. Confidence that the company is stable and able to provide what we need. And how do we determine confidence? The answer might …
If you know anything at all about the internet, then chances are you already know that you can essentially 'buy' traffic for a website. There are resources like Google Ad Words and a myriad of websites where you pay to play the web marketing traffic generation game. Certainly, using other forms of advertising to drive …
The other day, I heard someone say, “6 years ago Skype was a typo, Twitter was a sound, the Cloud was still in the sky, Applications were what we sent to colleges, LinkedIn meant you were in prison and 4G was a parking space!” What that quote says, is that technology is developing at nearly …
I recently read an article about Behavioral Finance, which studies the decision making process in regards to financial decisions. The theory brought forward in the article is that individuals and businesses do not act rationally when making financial decisions, even when they are presented all the available information. One of the case studies mentioned …
Do you remember these deodorant commercial slogans? “Confident, dry and secure. Raise your arm if you’re Sure.” Or this one “Strong enough for a man, but made for a woman.” Sure® deodorant’s campaign registered well with young men 16-24 years of age. Sure became one of the best selling deodorants among …
Did you ever see the movie, “The Sting,” with Robert Redford and Paul Newman? If you haven’t, see it. It’s one of the all time greats. It won 7 Oscars in 1974, including Best Picture. It’s about two con artists who team up to pull off a big con on a mob boss that …
