Sales is a profession. When it is done 'professionally,' one can earn the type of income that other professionals earn. Years before I was introduced to the sales of manufactured homes, I was fortunate to have been trained by an insurance sales professional. Though the products are different, every business is the 'people business.' So …
Before marketing, before selling, comes planning and something that is so important that it can't be over-emphasized. It is "The Attitude Check." I've seen great systems messed up by someone with a lousy attitude. I've seen mediocre systems soar due to good attitudes. I'll bet if you think about it, you have too. There are …
Some have called sales the art of persuasion. The truth in this statement finds its echo in marketing and advertising. In fact one may argue that much of human communication has to do with informing or persuading another; marketing again finds its echo in that reality. Different products and services have their own unique sales …
For some years, in approaching a project in marketing, sales, management or some combo thereof, I've used an approach that has served the companies well that this was put to work for: namely, SIB-KIS. See it Big Keep it Simple The first is as important as the second. Charlie "Tremendous" Jones and others taught me …
SIB-KIS and Your Manufactured Housing Sales Operation Read More »
Oftentimes the things that get cut during a downturn are advertising, training and other items like ‘research and development.’ But is that truly a wise strategy? Chevrolet, Proctor and Gamble (P&G) and the cigarette company wars during the depression era demonstrated time and again the power of advertising in a down market. Those firms and …
Advertising and marketing during tough economic times. Read More »
Many people have heard the term ‘Black Friday’ for all the sales that take place on the day after Thanksgiving. But did you know what it means? CBS says that Black Friday is the day that many companies ‘go into the black’ – or make a profit – for the year. 20-40% of all …
