We need to put the facts to work for us, so that we can advance ourselves, our location, our company, association and our Industry. First, let's agree that either we define ourselves, or someone else will define us. Wishful thinking is not a strategy. 'Wait and see' until something 'good' happens is not a strategy. …
Manufactured Homes: we either Define ourselves or let others define us Read More »
The first time I heard, "you don't know that you don't know," I was frankly a bit perplexed. "What does that mean?" flashed through my mind. The reality is that before we know something, we DON'T know it. So until we 'learn' that something, it is quite difficult for us to know that we don't …
Knowledge is Power. So those who get more news, knowledge and views they can use get a professional edge to better navigate their careers and companies for success. In the next few minutes, you'll see the future of our Industry's business to business communications and profit-making business development systems. You will also get …
New Format Preview! Check Up on upcoming MH Image Campaign today Read More »
Let's admit it. We all screw up from time to time. Personally or professionally, screw ups have their consequences. When it comes to a customer or client, mistakes can be costly indeed. What to do? Let's start with what NOT to do. All too often, I see people stone-walling. I've watched professionals deny the error, …
When marketing on line or off line, to attract a crowd to your product(s) and/or service(s), you have many considerations to make. Among those are the following: Who do you currently attract and why? Who do you want to attract and why? (a.k.a = What is your target market?) How do you want to attract …
I was shopping with my wife and son in Ikea the other day. There is an amazing energy in their stores. If you have not been to one, make the point to go and check it out. We will look at Ikea stores as a lesson in marketing and sales success in another column. For …
Manufactured Home Marketing and Sales: The Power of Testimonials Read More »
