Another true story. We are driving I-4 West into Tampa, FL a few weeks ago. As I glanced at the billboard on the south side of the highway, my eyes caught sight of the sign captured in the photo below. What do you notice about this billboard? Photo credit, MHProNews. Yes, you've spotted it now …
Does Your Manufactured Housing Marketing have to be Perfect? Read More »
Channel Definition | Investopedia Definition of 'Channel' The system of intermediaries between the producers, suppliers, consumers, etcetera, for the movement of a good or service. Anyone can set up their own free channel on YouTube in maybe a minute. There are lots of “channels” that have nothing to do with video, when you use the …
Did you know… that professional selling is more than just 'telling?' that in the right circumstances, your prospect wants to be 'sold?' that good selling is not something you do TO someone, it is something you do WITH and FOR someone? that controlling someone in sales is just an illusion? Even in a society that …
Let's be really basic and candid. People make comparisons. It is part of what we are and do; we compare people, products, services, entertainment, food, politics, religion. You name it, and people make comparisons on it. Photo Credit – WikiCommons. We also tend to 'judge' or 'discern.' Labels are not just something on a can …
Three Steps to More Sales Comparisons Help or Harm You in Marketing and Sales Read More »
You know the drill. First, it's “that sounds too good to be true.” Or maybe it's “okay, that might work in XYZ's market, but that would never work here.” When I hear that, pardon me, but I can't help but think about all the similar stuff Henry Ford must have heard about his automobile! Or …
“Whether you Think You Can or Think You Can’t, You’re Right” – Henry Ford Read More »
Zig Ziglar continues to teach and inspire me, even after passing onto his eternal reward. We all encounter people, personally and professionally, whose attitude is clearly off. At such times, it is wise to be patient and to ask or reflect on Zig's question, “Who kicked your cat?” The person doesn't even have to be …
