In a Boston Globe Editorial dated June 1, 2014, one of the nation’s largest newspapers’ digital edition carried the following article, which advocated for manufactured and modular housing to be used in their city. We’ll share the entire column, under fair use guidelines, and then comment at the end. Their headline and article (from their …
Change is a constant in life. For the sales professional, management or owners doing what yields the best bottom line results is attractive. When industry MH and MHC leaders recently talked about attracting more of the site-built market to consider manufactured homes, they were stating the obvious need for manufactured housing to grow from its currently …
Profitable, Bottom Line Change for Manufactured Housing Pros Read More »
The right types of story telling will increase sales. Marketing and selling a big ticket item like a manufactured home often includes financing. In the Dodd-Frank/CFPB era, there are many things that you as a retailer or community can’t say or do, but that we as trade media can accomplish legitmately as part of an …
Manufactured Home Financing, Video and Story Telling Read More »
What are your plans while at the 2016 Louisville MH Show? To catch the latest updates from other companies at the show, see their Corporate Press Releases, linked here. Beyond that, a quick backgrounder below will be followed by a tip that can boost your business. You’ll want to make sure you work what follows into …
What’s Your Plan During 2016 Louisville Manufactured Housing Show? Read More »
Let’s start with the obvious. This is an MH industry marketing and sales focused blog. And in every new year, owners, managers, associations and those with a fire in their belly who want to improve their front line performance ponder and then resolve to learn and execute ways that improve their bottom lines. If you’re …
Marketing, Sales, Management, Metrics and 2016 Resolutions Read More »
