An infographic can be worth a thousand words. This infographic below, courtesy of Syndacast, speaks volumes.
We plan more information on the use of videos for our BIG upcoming July issue! But let me share a few quick points. Some of these facts will surprise readers, but they shouldn’t.
1) While many videos are short (average time for a sample set is 4 minutes, 20 seconds), there are videos online that are 30 minutes or more that have millions of hits.
2) Stop and think! Video viewing is moving online, TV viewing – while still hot – is slipping some compared to online video. TV shows are 30 minutes to over 2 hours on some movies.
3) While video isn’t cheap, it is an amazingly effective investment. Done well, the ROI is amazing. It’s good for the bottom lines of businesses like yours in our MH Industry.
We’ve been testing and doing videos for our clients and for the industry-at-large for years. No one in MH publishing or providing independent marketing services to MH is doing more video than we are, much of it showcased on free MHLivingNews.com. The growth on MHLivingNews of visits and page views is proof that this type of campaign works. The sales being made by our clients is proof too.
Video is not the only thing, but it is an important tool in the tool chest. We find that a balance of text, images and video is powerful.
If you are interested in a topic, any topic, you’ll watch and watch, right? Why should you think that it will be any different for someone who is considering making a purchase of $40,000, $75,000, $100,000 or more?
Will a serious viewer watch a good video over 5 minutes? In Wisconsin, they could give you a one word answer.
Youbetcha.
If you are considering doing video in your marketing, or are looking for ways to enhance the performance of your videos, please give me a call or send an email. Your bottom line can benefit from good video. Let us show you how. ##
PS: Download of full-sized infographic above, linked here.