Let’s start with the obvious. Why do you want to pick one or the other? Each has a clear benefit and a unique audience. Let’s take a quick look!
With an online commercial, the viewer know just what they are getting ready to see. If they opt to see a commercial, it’s a good thing all-around.
Commercials tend to be very focused. Who, What, When, Where, How and Why all take place in a rapid-fire sequence. While you do see longer ‘infomercials,’ usually 30, 60 or 90 to 120 seconds online are all okay. The one shown below is right at the 60 second mark, and so it could readily be played on a cable network too.
By contrast, an interview – especially if it is real and not staged – is variable in length. Many think that an online video must be no more than 3, 4 or 5 minutes; or else you lose your audience.
Nonsense! You might lose the marginally interested person after a few minutes, but that is true for any viewer on a topic that they are at that time not feeling an urge to learn more about.
The person interested in what your topic is will hang in with you. The best proof of all is TV – broadcast or cable – which features shows from 30 to 60 minutes or longer, which may include commercials. We see all kinds of so called ‘reality’ TV these days, and those shows are often 30 minutes long. Apply that same principle to a serious shopper, then you know that they too will hang-in with your interview, so long as you have good content that interests them.
So interviews with someone that will appeal to a given audience is significant. Commercials work, because thousands of businesses use them daily. Interviews or third party media reports are also of interest to a specific audience too, and an interview may be more impact to them than a commercial alone would be. Keep in mind the four personality types can all be found when you do enough video interviews. That means, your ability to connect with a target audience grows.
It isn’t Either/Or, it ought to be BOTH
The combination of a commercial video and interviews and/or home or community tour type videos can be very powerful. A single person who makes a buying decision due to the impact of a video can often justify the cost of that video and a number of others. Multiply that over the course of one, two or more years you may keep a video online and the value is obvious.
While we don’t reveal the specifics of a client’s results without their consent, it is self-evident that they are getting benefit or they would not be doing what they are with us. A number have reported significant increases in closed business within weeks of interviews being posted online that are seen by their shoppers.
Looking for a Marketing Tool that Leads to Sales GROWTH?!
One size doesn’t fit all. But Video Commercials or Interviews could be useful for you. Pick up the phone and call 863-213-4090 or email me at latonyk@gmail.com to discuss and learn if this might be a good option for your operation. There are lots of ways to advance, your specific circumstances should dictate the tools and resources that you bring to bear for increasing sales and profits. ##
