Let’s begin to answer that headline query with another question; who in America needs housing? If you answered ‘everyone,’ we are taking a step in the right direction.
Let me be clear. We won’t sell everyone. Not yet, anyway! But if we position your sales operation to become a housing option that is respected and considered, you will sell an ever larger part of those dwelling-seekers in your market who are otherwise going to rent, get an existing house, or will buy new construction.
In this recent video, we interview a number of experts and professionals. Among them is a housing inspector, the president of his state’s association. He and others, such as real estate agents who “get it” about MH, are keen on the quality, value and durability of modern manufactured homes. Listen to that experienced housing inspector say in his own words why manufactured housing is a great choice.
The 6 figure home buyers
Anecdotal evidence suggests a growing number of MH Retailers and Communities are selling 6 figure homes. MH is also attracting more 6 figure income buyers. While it is great to be the dominant player in the lowest cost new housing segment, we are missing the largest part of the housing pie if most or all of MH limits itself only to entry level product.
With the upscale customer in mind, we interviewed this professional couple in the video linked below who could have bought any house in their market. Listen to why they decided on a manufactured home.
In our consumer-focused video and publishing work, we share stories and interviews with people that are ‘upscale,’ to make it easier for someone else with a cash or a good income and credit to say, I want to do that too.
In this new article, we see that there were 4.9 million resales last year. There’s over 40 million renters, with 85% of them – says a National Association of Realtors ® study – wanting home ownership.
With our marketing and sales consulting clients, we show proven methods for attracting more cash and good credit customers, and how to successfully engage them in a user-friendly fashion.
Who is YOUR target audience? Who would you like it to be? Do you have a plan to get you there?
We’re told by one of our newest clients that they just finished their best month in years. They sold their most expensive home, that had sat in inventory for years, along with a number of others. Part of the strategy was third-party story telling.
If you want a new result, common sense tells you one must learn to do some things in a new, different and better way. Learn more, here. ##
