RealtorMag reports a survey by Prudential Real Estate Outlook Survey of home buyers and sellers reveals in addition to the 70 percent who believe real estate makes a good investment, many if not most have a stronger emotional tie to owning a home. Phrases like “control over living space,” a “safe neighborhood,” a “good place to raise children,” and “more space for family,” are what realtors hear often. Prudential Real Estate president Earl Lee says, “Every last emotion is rolled up into owning a home — it’s where life happens — so it’s no surprise that the emotional side outweighs financial reasons for owning a home among respondents.” Still, many expressed caution during uncertain financial times of the risks involved in buying a home.

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