Preface: what interests’ manufactured housing industry professional readers like you the most during a specific period is of ongoing interest to the management of this platform and apparently also for literally thousands of others in MHVille too. Reader engagement levels here is similar to a survey of ‘what matters most’ to manufactured housing professionals. The focus of this article are the most-read items for the first of March through 22-Mar-2023 at 07:16 CDT, per third-party Webalizer’s metrics. Because the evidence clearly indicates that this is the runaway most-read trade media serving manufactured housing, perhaps it is no surprise that this periodic topic which reports the most read articles during a given month is of widespread interest. Historically this subject of the most important issues to readers like you based on visits is a magnet for readers, but why? Perhaps because professionals like yourself are curious as to what topics or themes attracts their peers and others to MHProNews the most. To set the context for the data that follows, MHProNews has well over a thousand articles accessed during the course of a given month. In fairness to our competitors in manufactured housing focused trade journalism, most of them can’t honestly say they have 1000 articles (or thousands more, as is true of MHProNews). We know from a range of sources that while manufactured home professionals are the runaway largest category of readers here, others find the content of interest. For example: public officials, investors, attorneys, nonprofits, educators, researchers and others are per third-party generated insights among our readers too. While the vast majority of readers are from the U.S. (something like 95 percent (+/-), it is interesting to note that our readers come from nations on every continent on Earth save possibly the south pole’s icy Antarctica, which according to World Population Review only has about 1100 residents, but during the summer World Count says that total surges to about 5000 total people there. A closer look at the international traffic/visitor data often suggests that readers from nations have a possible investing or supplying manufactured housing interest or may have a perceived need for factory home building themselves.
A brief bit of techno-jargon is warranted for context before turning to the top 25 most read articles for the month-to-date on MHProNews. There have been as of 7:16 CDT on 3.22.2023 some “23634 Total Referrers” or referral paths on the primary cPanel which logs the most traffic on MHProNews, but there are a dozen others that serve this site. As Neil Patel explains, “In Google Analytics, when you view your Referrals under Traffic Sources, you see the main domains that traffic to your website originated from.” So, that includes sources such as Google or Bing.
It is frankly easier to look at that one cPanel’s data than to check them all, collate the findings, and then product a report like this. So while what follows is accurate for the main cPanel visitor and other counts (Sites | KBytes | Visits | Pages | Files | Hits), it is possible that collating all of the other cPanels would produce a somewhat different, but similar ranking. As prior such reports reflect, we do withhold some articles from the ranking for proprietary reasons (which can include subjective reasons, like not wanting to give someone/some organization the pleasure of knowing how high they ranked in this report). Those points made, and based on previously reported research of data and indicators about our rivals, it is entirely possible that any one article that ranks in the middle of the pack provided below would have more total visits by itself than any other MHVille blogger or trade rival achieves for an entire month on all of their posts. Nothing comes close to the level of engagement on MHProNews. Tacit admission for that is the fact that following such reports no rivals have been known to challenge our data and reasoning, although they are all readers here. It should be noted that not ranked in these columns are the home page. Home page hits and “direct requests” are routinely well into 6 figures monthly.
As but one indicator of the prior claim to our being the runaway Number One in MHVille trade media, while engagement is down a bit in March month-to-date and time shown (there are seasonal and other factors that influence data), we are still experiencing 9.677 pages viewed per the typical visit on MHProNews. That is an astonishing rate for a news site. As was previously reported, that is about 3 times that of visitors on CNN’s main news site, per data previously reported by SimilarWeb. What that means in part is that links within an article are routinely (but not always) clicked by readers like you. To wind up this preface and dive into ranking of the top 25 most engaged articles (* with the caveats previously mentioned and linked), let’s note that while we think we ‘know’ our audience well, we as publishers are at times surprised by what makes this cut. More on that in Part II below. Last piece of reader insight for this preface, obviously when an article published recently hits this list, it is all the more impressive than one that has been on the site for most or all of the month.
Part I – The Top 25 Most Engaged Articles* on MHProNews Month-to-Date as of Time Shown
The top of the list that follows begins with is the most popular and the list proceeds in ranks 2nd-25th.
Part II – Additional Information with More MHProNews Analysis and Commentary in Brief
In no particular order of importance, are the following editorial observations.
1). Because of recent political developments, a well known attorney, author, and commentator on cable news used the expression, “Show me the man and I’ll show you the crime.” It is perhaps no surprise that one of the top 25 articles for the month used that historically insightful topic, which was featured some months ago on MHProNews. That said, the article and the attorneys’ use of that phrase, while they began with the same historic quote, were not directly related.
2). Several of the most-read articles for the month are tied to legal issues, such as lawsuits or public officials’ probes. That should be a cautionary note, a kind of mini-modern morality tale for business owners and organizational management. Why? Because our posts stay online. Our older articles are over a dozen years online.
3). Several of the articles above are about controversies in manufactured housing and/or about controversial firms or organizations. See number 2 above.
4) Our periodic (sometimes quarterly) deep dives into publicly traded companies are routinely among the most accessed reports for the month. What is surprising in a good way is that those articles may have thousands of words, not just a few hundred words like the typical post by a rival.
5) The MHI-TMHA lawsuit vs. the DOE has several of the top read reports in the top 25 above.
6) The Rollohome article has not only made the top 25, but it made the top 10 once again. There are several interesting points about that particular report, but you should know at a minimum that it continues to draw professional readers like a magnet. It was published a few years ago, which also ought to be of interest to business owners, managers, investors, and public officials (among others). See two and 3 above. One takeaway? Good, interesting and positive news can keep attracting readers as well as negative news.
7) Almost 1/3rd of the reports linked above are from months or even years earlier. See 2, 3, and 6 above as to why that matters. Our reports are ‘sticky’ – they get initial attention, and then they can demonstrably continue to draw interest weeks, months, or even years later.
A few words are warranted about the articles that aren’t in the top 25 but which were published this month. If we went into the top roughly 60 articles for the month, then virtually every ‘new’ article would make that cut. Keep in mind that people are doing what amounts to research on MHProNews and MHLivingNews on a daily basis. The fact that publicly traded companies, or privately owned companies that have private equity investors, are routinely among those which draw thousands of readers a month is significant. It may only take one reader from overseas or domestically seeking to invest in a good company to make a difference for a firm. It may only take one attorney or motivated public official doing research on manufactured housing ne’er do wells to decide to investigate or otherwise legally engage with a problematic company.
For those who think that they will soon retire or otherwise exit MHVille and ‘not have to worry about’ their (mis)deeds, look at that list again. Months or years may go by and suddenly a name pops back up for a range of possible reasons. Just like the quotation made by that legal commentator (others have also used that historic phrase recently, but he is just an example) on “Show me the man, and I’ll show you the crime” caused a surge, events occur that spark interest and online searches. Other quotations and remarks are found in the reports above that have (e.g.: drag-a-hundred-dollar-bill-through-a-trailer-park-you-never-know-what-youll-find-james-carville-clinton-strategist) or could surge in the future (Note: that Beria quoted post below is dated 6.5.2022). We try to write each post on our sites in a manner that makes it ‘timeless’ – meaning relevant when they were initially published – but also relevant in the future as part of a record of facts, evidence, insights, and how they related to transpiring events.
We and our MHLivingNews sister site are the first and still only that do quote-images like the one below.
You see, there are ‘powers that be’ in our industry that think that they can ‘get away with’ their behavior. They may have little or no sense of history themselves. Or, they may in their arrogance have a sense of history, but don’t think that they will ever be held accountable for their own behaviors.
Some people bury their heads in the proverbial sand, with an almost juvenile behavior of ‘see no evil, hear no evil’ and hopefully ‘suffer no consequences’ kind of behavior. But not only does this writer have a long memory and decades of MHVille experiences, but this MHProNews site and our MHLivingNews sister-site have a nearly ‘perfect memory.’ Far more to be respected are those corporate, public, and nonprofit leaders and staff who may or may not like what they read here, but they check in routinely, sometimes daily, to see what’s up. Because serious readers can tell the difference, instinctively and/or intellectually, between serious evidence-based trade journalism with relevant commentary and analysis vs. mere fluff pieces that promote some product, service, or individual.
The classic movie Patton about General George S. Patton Jr. has a reminder at the close of the movie that illustrated the famous American warrior’s insights from Roman history. Per Goodreads, it went like this:
“For over a thousand years Roman conquerors returning from the wars enjoyed the honor of triumph, a tumultuous parade. In the procession came trumpeteers, musicians and strange animals from conquered territories, together with carts laden with treasure and captured armaments. The conquerors rode in a triumphal chariot, the dazed prisoners walking in chains before him. Sometimes his children robed in white stood with him in the chariot or rode the trace horses.
A slave stood behind the conqueror holding a golden crown and whispering in his ear a warning: that all glory is fleeting.”
There is evidence that some leaders in MHVille are apparently puffed up with their own position(s) and pride. Some have essentially bought and paid for fluff-pieces, self- or business-serving promotion. They have created their own ‘amen corner’ that doesn’t question but wholly or largely agree with whatever they may say. But all such ‘glory’ – per Patton and the ancient Romans – is fleeting.
There is a method on how we curate and publish reports on various topics on MHProNews. Note that mainstream housing news was among the top 25 for the month in the list above. Macro political and economic reports are among the ones that routinely rank highly on our site.
MHProNews readers can broadly be broken into categories that include a steady stream of researchers and insight seeking newcomers. But among the ‘regular’ or more established readers are those who may like or love what we publish, and some others that are less than thrilled by our factual revelations and evidence and logic-based analysis.
We took the long view in trade publishing. We took the ‘road less traveled’ and it is paying off in a unique way, because people like yourself are here daily, perhaps at this very moment that you are reading this your counterpart at another organization is reading this same article.
The future leaders of MHVille are often here.
Perhaps something they read will make them take the long and noble view that our once far greater manufactured housing industry could be so much bigger than it ever was. It could be so much better in terms of business practices than some currently evidence. The traditional notions of good business that aims to please customers, gain referrals, and prosper has long been shaped and inspired by the good ethics and honest goals.
It may seem ‘old fashioned’ to some to think that serving the public well and serving shareholders and stakeholders honestly is good business. But here at MHProNews, we believe those ideals to be worthwhile. And yes, done properly, ethical standards are proven to be profitable. In fact, the case can be made that it can be the most profitable way, so long as the dishonest are dealt with appropriately. Look again at that list of the top 25 for March 2023, and see what you see from those headlines and reports.
There will be a follow up to this list above that is planned for the near term. It will produce additional insights and will be as or more interesting as the list above. Stay tuned.
Note: MHProNews has been providing periodic data and information on readers’ top interests in articles like the one from August of 2021. As noted above, these are routinely popular with our readers. ##
Part III. Daily Business News on MHProNews Markets Segment
The modifications of our prior Daily Business News on MHProNews format of the recap of yesterday evening’s market report are provided below. It still includes our signature left (CNN Business) and right (Newsmax) ‘market moving’ headlines. The macro market moves graphics will provide context and comparisons for those invested in or tracking manufactured housing connected equities.
In minutes a day readers can get a good sense of significant or major events while keeping up with the trends that are impacting manufactured housing connected investing.
Reminder: several of the graphics on MHProNews can be opened into a larger size. For instance: click the image and follow the prompts in your browser or device to OPEN In a New Window. Then, in several browsers/devices you can click the image and increase the size. Use the ‘x out’ (close window) escape or back key to return.
Headlines from left-of-center CNN Business – from the evening of 3.22.2023
- Quarter point hike
- From Federal Reserve
- The Federal Reserve increases interest rates again as it aims to fight stubbornly high inflation while steadying the banking sector
- Job-listing company Indeed to lay off 2,200 employees
- Lawmakers and union tell Norfolk Southern CEO that railroads’ voluntary safety plans aren’t enough
- Judge may force Rupert Murdoch to testify in Dominion defamation case
- Grindr partners with free HIV test program
- Why some lawmakers want to raise the FDIC insurance limit for your savings
- Why Bucks County, Pennsylvania, is suing social media companies
- TikTok and its CEO are fighting to save the app in the US
- DirecTV and Newsmax end ugly dispute as the satellite carrier strikes deal to resume broadcasting the right-wing channel
- Traders work on the floor of the New York Stock Exchange on March 22.
- LIVE UPDATES
- Dow falls 500 points after Fed’s rate hike decision
- The bank panic may not be over. It all depends on the Fed
- Send us your questions about TikTok
- Lab-grown chicken is one step closer to being sold in the US
- Fox News producer files explosive lawsuits against the network, alleging she was coerced into providing misleading Dominion testimony
- Credit Suisse went the way of Bear Stearns in 2008. But this crisis is different
- Russia will keep cutting oil output through June
- Global stocks rise as investor worries about banking turmoil ease
- Home prices just broke a decade-long streak
- Lawmakers say TikTok is a national security threat, but evidence remains unclear
- TikTok says it has 150 million US users amid renewed calls for a ban
- Google was beloved as an employer for years. Then it laid off thousands by email
- From groceries to clothes, inflation-weary Americans flock to cheaper products online
- JPMorgan is advising First Republic on another potential lifeline, sources say
- Credit Suisse’s gold bars, hats and bags are cropping up in online stores
Notice: the graphic below can be expanded to a larger size.
See the instructions below the graphic below or click the image and follow the prompts.
Headlines from right-of-center Newsmax 3.22.2023
- Trump: DeSantis ‘Trying to Rescue His Failing Campaign’
- Former President Donald Trump took to social media fire back at Florida GOP Gov. “Ron DeSanctimonious,” one day after DeSantis took his own shots at Trump and teased a 2024 presidential campaign announcement. “DeSanctimonious is not working for the people of Florida as he should be,” Trump wrote on Truth Social. “He is too busy chatting with a ratings challenged TV host from England, desperately trying to rescue his failing campaign — but it’s my fault, I put him there!” [Full Story]
- Trump’s Legal Issues
- After Grand Jury Delay, Vote Unlikely This Week
- Matt Schlapp: Accusations Rooted in Politics | video
- Trump Attorney: Expect More Political Prosecutions | video
- Trump Grand Jury Won’t Meet Wednesday
- Would First Trump Indictment Trigger More? |Platinum Article
- Prosecutor: Secret Service Won’t Allow Trump Handcuffing
- Lawyer Costello: DA Bragg Cherry-Picked Cohen Emails | video
- Trump Team Denounces Lawyer Order
- Former AG Whitaker: Trump Case Flimsy | video
- Dershowitz: Cohen Not a ‘Star Witness’ in Trump Case | video
- Giuliani: DA Abusing Prosecutorial Powers | video
- Alina Habba: If Indicted, Trump’ll Move Forward Unafraid | video
- Trump Supporters Rally to Mar-a-Lago
- Indictment Now Expected Wednesday
- Christopher Smith: TikTok Feeds China’s ‘Surveillance State’
- McFarland: China Has ‘Enormous Leverage’ | video
- Alford: WH Priorities Wrong on Farmers’ Aid
- Hageman: Biden Won’t ‘Crack Down’ on China | video
- Tuberville: Biden Border Crisis ‘Embarrassing’ | video
- Rosendale: Invest Soundly, Not by Wokeness | video
- Idaho Gov. Little: People Fleeing Blue States for Mine | video
- Biggs: Witnesses to Testify on Bidens, Chinese Funds | video
- Newsfront
- Newsmax, DIRECTV Finalize Renewal: Programming to resume shortly on DIRECTV, DIRECTV STREAM, U-verse
- DIRECTV and Newsmax Media, Inc. announced today that they reached a business agreement for a multi-year distribution deal that will return the Newsmax channel to DIRECTV, DIRECTV STREAM and U-verse on March 23, 2023…. [Full Story]
- Related Stories
- Cruz Applauds DirecTV’s Decision to Bring Newsmax Back on Air
- Va. AG: Newsmax Back on DirecTV ‘Big Win for America’
- NHL Teams Divided Over Pride Nights
- NHL teams and players are divided over whether to participate in [Full Story]
- GOP: Biden, DOJ Conspired to Silence Parents
- The Biden administration colluded with the National School Boards [Full Story]
- Would First Trump Indictment Trigger More?
- If Manhattan District Attorney Alvin Bragg makes history by becoming [Full Story] | Platinum Article
- No ‘Blanket’ FDIC Bank Deposit Insurance: Yellen
- S. Treasury Secretary Janet Yellen said Wednesday the Federal [Full Story]
- Related
- Silicon Valley Bank Gave $70M for ‘Social Justice’ |Platinum Article
- Fed Chair Powell: Disinflation Still in Process
- Russian Drones Swarm Kyiv as Xi Leaves Moscow
- Russia launched a swarm of drones into Ukraine overnight, killing at [Full Story]
- Related
- Patriot Missile Defense Systems Delivery to Ukraine Quickens
- US Speeds Up Tank Delivery to Ukraine
- China Calls Xi’s Russia Visit One of Friendship, Peace
- Ukraine, IMF Agree on $15.6 Billion Loan Package
- Rasmussen Poll: Russia’s War Made US National Security Worse
- DNA From Beethoven’s Hair Reveals Health, Family Secrets
- Genetic analysis of Ludwig van Beethoven’s hair has provided new [Full Story]
- Trump: DeSantis ‘Trying to Rescue His Failing Campaign’
- Former President Donald Trump fired back at Florida GOP Gov. “Ron [Full Story]
- Gov.: Pharmacies Must Stock Abortion Pills
- The governor of Massachusetts reminded pharmacies Wednesday that they [Full Story]
- US, China Vie for Pacific Dominance
- The Biden administration plans to open new diplomatic missions in the [Full Story] | Platinum Article
- Amazon Hates when People from Florida Do This, but They Can’t Stop You
- Amazon Hates when People from Florida Do This, but They Can’t Stop You
- Online Shopping Tools
- GM to Stop Making the Classic Camaro
- The Chevrolet Camaro, for decades the dream car of many teenage [Full Story]
- Apple TV+ Brings Back Baseball, but at a Cost
- Apple is bringing back its weekly “Friday Night Baseball” coverage [Full Story]
- UK’s Sunak Wins Northern Ireland Trade Vote in Parliament
- British Prime Minister Rishi Sunak won the backing of parliament on [Full Story]
- Apple, Microsoft Stocks Overtake FAANG
- The FAANG gang is toast. Make way for just two companies dominating [Full Story]
- Moderna CEO Defends $130 Quadrupled COVID Vax
- Moderna Inc.’s chief executive Wednesday defended the company’s plan [Full Story]
- Gallup Poll: Cyberterrorism Top ‘Critical Threat’
- Americans consider cyberterrorism the main “critical threat” to the [Full Story]
- Fed Raises Rates 0.25 Percent, Sees Cuts Next Year
- Federal Reserve policymakers raised the fed funds rate by 25 basis [Full Story]
- House GOP Eyes Pentagon’s ‘Wokeness’ in Hearings
- With Republicans now in control of the House and its committees, top [Full Story]
- Police: 2 Administrators Shot at Denver High School
- Two school administrators were shot at a Denver high school Wednesday [Full Story]
- Rockefeller Descendants Sell Historic Estate for $24M
- Descendants of the Rockefeller oil magnate family have sold an [Full Story]
- Va. AG: Newsmax Back on DirecTV ‘Win for America’
- West Virginia Attorney General Patrick Morrisey applauded DirecTV and [Full Story]
- First Lady Unveils School Mental Health Plan
- A plan was unveiled by Florida first lady Casey DeSantis to [Full Story]
- Citing ‘Political Climate,’ Idaho Hospital Won’t Birth Babies
- At 23 weeks pregnant, Brooke Macumber’s birthing plan came unraveled [Full Story]
- Report: DHS Flew Migrants North to South for Expulsion
- The Biden administration flew migrants attempting to illegally cross [Full Story]
- Bloomberg Pouring $5M Into Ads to Boost Hochul’s Budget
- Michael Bloomberg’s big donor dollars have gone heavily to Democrats [Full Story] | video
- Dick Van Dyke Suffers Minor Injuries in Car Crash
- Dick Van Dyke Suffers Minor Injuries in Car Crash [Full Story]
- SKorea: NKorea Fires Multiple Cruise Missiles
- North Korea fired multiple cruise missiles off its east coast on [Full Story]
- All Hormonal Contraceptives Increase Breast Cancer Risk
- All hormonal contraceptives carry a slightly increased risk of breast [Full Story]
- TikTok CEO to Tell Congress App Is Safe
- TikTok’s CEO plans to tell Congress that the video-sharing app is [Full Story]
- Mortgage Rates Tumble by the Most in 4 Months
- Last week’s banking sector turmoil had at least one silver lining for [Full Story]
- Ghost Lake Set to Reappear as California Hit by Rain
- A lake that dried up 80 years ago looked set on Tuesday to reappear, [Full Story]
- More Newsfront
- Finance
- Fed Chair Powell: Disinflation Still in Process
- Federal Reserve Chairman Jerome Powell said Wednesday the process of weakening inflation is still happening slowly but it is unclear what impact the latest round of banking sector trouble will have on the economy and monetary policy…. [Full Story]
- Dollar Falls After Fed Raises Rates
- First Republic Shares Fall 11% on FDIC Remarks
- Schumer Concerned About Fed Rates on Economy
- Indeed to Cut 2,200 Jobs
- More Finance
- Health
- Dangerous Drug-Resistant Fungal Infection Spreading
- The hit HBO series “The Last of Us” portrays a zombie apocalypse caused by a fungal infection that hijacks human brains. Back in the real world, there’s an emerging fungal threat rampaging through the United States, a new study warns – one that doesn’t turn humans into…… [Full Story]
- New Sperm-sorting Technique Selects Baby Gender
- Study: Diabetes Drug Lowers Risk for Osteoarthritis
- Inability to Walk and Talk May Signal Dementia Risk
- FDA Declines to Approve AbbVie’s Parkinson’s Therapy
Notice: the graphic below can be expanded to a larger size.
See the instructions below the graphic below or click the image and follow the prompts.
2022 was a tough year for many stocks. Unfortunately, that pattern held true for manufactured home industry (MHVille) connected stocks too.
See the facts, linked below.
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Updated
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- NOTE 1: The 3rd chart above of manufactured housing connected equities includes the Canadian stock, ECN, which purchased Triad Financial Services, a manufactured home industry finance lender.
- NOTE 2: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).
- NOTE 3: Deer Valley was largely taken private, say company insiders in a message to MHProNews on 12.15.2020, but there are still some outstanding shares of the stock from the days when it was a publicly traded firm. Thus, there is still periodic activity on DVLY.
- Note 4: some recent or related reports to the REITs, stocks, and other equities named above follow in the reports linked below.
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2023 …Berkshire Hathaway is the parent company to Clayton Homes, 21st Mortgage, Vanderbilt Mortgage and other factory-built housing industry suppliers.
· LCI Industries, Patrick, UFPI, and LP each are suppliers to the manufactured housing industry, among others.
· AMG, CG, and TAVFX have investments in manufactured housing related businesses. For insights from third-parties and clients about our publisher, click here.
Disclosure. MHProNews holds no positions in the stocks in this report.
· For expert manufactured housing business development or other professional services, click here.
· To sign up in seconds for our industry leading emailed headline news updates, click here.
That’s a wrap on this installment of “News Through the Lens of Manufactured Homes and Factory-Built Housing” © where “We Provide, You Decide.” © (Affordable housing, manufactured homes, stock, investing, data, metrics, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) (See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)
By L.A. “Tony” Kovach – for MHProNews.
Tony earned a journalism scholarship along with numerous awards in history. There have been several awards and honors and also recognition in manufactured housing. For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com. This article reflects the LLC’s and/or the writer’s position and may or may not reflect the views of sponsors or supporters.
