home buyers

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Gen Z – Manufactured Housing Independents’ Intelligence Report, Useful Research Infographic

Generation Z or Gen Z are the rising group of workers and prospective younger home buyers that follow the Millennials.  While all such simplistic presentations are obviously boiled down generalizations, they can provide independents in our industry the same type of snapshot insights normally only accessible to the industry’s giants. …

Gen Z – Manufactured Housing Independents’ Intelligence Report, Useful Research Infographic Read More

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Ford and Toyota Teach Manufactured Housing Professionals and Investors

  There are times that one must look outside of one’s industry or profession for useful insights. That’s the case with today’s Monday Morning Marketing and Sales Meeting.   Toyota has issued a recall for some 800,000 Prius vehicles, per NPR. Those recall totals are equal to about 11 years …

Ford and Toyota Teach Manufactured Housing Professionals and Investors Read More

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LinkedIn, Manufactured Housing, and Manufactured Home Industry Professional Insights

    LinkedIn is a useful tool in several respects, one which thousands of manufactured home industry professionals enjoy. While Facebook certainly has more MH professional users, LinkedIn provides a different look, feel, features, and experience. Social media in many respects is ‘public,’ so on publicly posted messages, there is …

LinkedIn, Manufactured Housing, and Manufactured Home Industry Professional Insights Read More

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Clayton Homes Consumer Complaints Saga Continues, Mold and More

  Before diving into the update, for those who missed or need a refresher on the red-hot report on the ABC news affiliate video report about Clayton Homes complaints, you can see the video and commentary at the link below.   Clayton Homes Ripped by Customer Complaints Spotlighted on ABC …

Clayton Homes Consumer Complaints Saga Continues, Mold and More Read More

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Near All-Time Record, Confidence Means MORE Sales and Business

  When consumers are confident, they tend to buy more. Who says?  “The Consumer Confidence Index (CCI) is based on the concept that if consumers are optimistic, they tend to purchase more goods and services,” said Investopedia. “U.S. consumer confidence rebounded in April and new home sales increased more than …

Near All-Time Record, Confidence Means MORE Sales and Business Read More

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Supply, Demand, Manufactured Homes, and Land Lease Communities

As you listen to this video about blueberries, think about manufactured home community sites, instead of blueberries.   With that understanding, this video is one way to explain to resident activist group members why a lack of new construction is one of the drivers of higher site fees. But another …

Supply, Demand, Manufactured Homes, and Land Lease Communities Read More

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Manufactured Home Retailers, Communities, Is Your Merchandising Nordstrom’s or Salvation Army? Monday MH Marketing, Sales Meeting

One of the things my husband Tony and I like doing together is merchandising – staging – a home. That’s fun, not a pitch – because there are plenty of pros in MH decorating that you should call before us.   But let’s tell a quick story from this woman’s …

Manufactured Home Retailers, Communities, Is Your Merchandising Nordstrom’s or Salvation Army? Monday MH Marketing, Sales Meeting Read More

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Biblical “Talents,” Words, Ideas, Evidence, and Practical Impact on Manufactured Housing, Sunday Morning Recap, MHProNews Headlines Aug 26 to Sept 2, 2018

  The word “Talent” has a modern and a biblical meaning, both of which matter to professionals.   The meaning of words, ideas, and their practical impact or track record all have significance to the manufactured housing industry, along with every other profession, and field of endeavor. Talents has at …

Biblical “Talents,” Words, Ideas, Evidence, and Practical Impact on Manufactured Housing, Sunday Morning Recap, MHProNews Headlines Aug 26 to Sept 2, 2018 Read More

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AG’s Hathaway Lawsuit OK’d

  “The Consumer Protection Division of the Idaho Attorney General’s Office is now free to pursue a planned lawsuit aimed at banning Paul Hathaway, the former owner of Hathaway Homes Group, from selling mobile and manufactured homes,” per Bryan Clark for the Post Register and Standard Journal   Hathaway Homes …

AG’s Hathaway Lawsuit OK’d Read More

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Factories Fighting, and Manufactured Housing Sellers Benefit

The latest data reveals that worker pay has hit the highest level of increase in a decade.   What does that mean for factories, and manufactured home sellers? The Daily Business News will take a look… Business media on both sides of the left-right political divide are saying surprisingly similar …

Factories Fighting, and Manufactured Housing Sellers Benefit Read More

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Crawl, Walk, Run – Monday Morning Manufactured Housing Marketing and Sales Meeting

  No good parent demands that an infant start to walk moments after they’re born. Development of motor skills and intellect takes time. The initial achievement for the normal baby is to learn to roll over, then to crawl, later that first step, walking, and finally a healthy child learns …

Crawl, Walk, Run – Monday Morning Manufactured Housing Marketing and Sales Meeting Read More

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Investors, Heartbroken Home Owners, Site Building Giant DR Horton, and Manufactured Housing

“Investors: D.R. Horton, Inc., America’s Builder, has been the largest homebuilder by volume in the United States for thirteen consecutive years,” says the publicly-traded company’s website.   Their website provided the following data, linked here.  The screen capture below is just part of that fact sheet.   Horton sells more …

Investors, Heartbroken Home Owners, Site Building Giant DR Horton, and Manufactured Housing Read More

Within an Ongoing Wave of Routinely Problematic Media Reports, What Do Actual Manufactured Home Owners Say?

There’s an ongoing drum beat of news media coverage that reflects on manufactured homes and their owners.   In part because of the principle of significant numbers of editors – “If it Bleeds, if Leads” – many hard news media, stations, and news channels tend to focus on problems, as …

Within an Ongoing Wave of Routinely Problematic Media Reports, What Do Actual Manufactured Home Owners Say? Read More

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“Kevin…the Problem of Your Industry…”

In the video interview with Kevin Clayton, the son of Jim Clayton says what Warren Buffett, Chairman of Berkshire Hathaway says is what’s wrong with the manufactured home industry.   Per Clayton, Buffett says it’s resale. “Kevin, it seems to me that the problem of your industry is resale.” – …

“Kevin…the Problem of Your Industry…” Read More

Impact of Fear – Manufactured Home Sales, Business, Investment, Zoning, Politics, Media, Manipulation, and You

Americans must recognize, says Harvard psychologist Susan David, that “A familiar story is not necessarily a truthful story.” In “The Science of Fear-Mongering: How to Protect Your Mind from Demagogues,” Harvard psychologist Susan David explains “the dangers of fear-mongering, the questionable ethics of journalism in spreading hate politics, and the …

Impact of Fear – Manufactured Home Sales, Business, Investment, Zoning, Politics, Media, Manipulation, and You Read More

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Vanderbilt, 21st Mortgage, “Easy Manufactured Home Loans,” GSEs and Manufactured Home Industry Lending Updates

Another informed source with a Berkshire Hathaway unit confirmed to the Daily Business News that Vanderbilt Mortgage and Finance (VMF) does indeed offer a zero-down payment loan program. That program is made exclusively for corporately owned Clayton Homes retailers, under their various retail outlet brands (Clayton, Oakwood, Freedom, etc.), per …

Vanderbilt, 21st Mortgage, “Easy Manufactured Home Loans,” GSEs and Manufactured Home Industry Lending Updates Read More

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Is an Economic Crisis Looming for Seniors? Manufactured Housing Industry Impact?

Retirees and those 50 or over make up about half of all manufactured home (MH) buyers, per sources such as Foremost Insurance’s MH industry research. So the security – or lack thereof – of pension funds could prove important – perhaps even critical – for the industry in markets where …

Is an Economic Crisis Looming for Seniors? Manufactured Housing Industry Impact? Read More

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New Home Sales Drops Sharply, Why? Video

New home sales took a steep 9.4 percent drop in the month of July.  This occurred after a stronger start to 2017 for the first six months. The figures are per the U.S. Census Bureau and the Department of Housing and Urban Development (HUD) announcement Wednesday. At a seasonally adjusted …

New Home Sales Drops Sharply, Why? Video Read More

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Homeownership Rates in U.S. Compared to Top 50, MHI’s Idea Revisted

“Homeownership is a way for people to generate stability and wealth and not just go to work every day,” said Deborah Moore, neighborhood planning director for Neighborhood Housing Services of Chicago. In addition, homeownership can “change the trajectory of neighborhoods,” she added. Homeownership is a dream that for many Americans …

Homeownership Rates in U.S. Compared to Top 50, MHI’s Idea Revisted Read More

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