Using Music to Sell more Manufactured Homes?

Music evokes emotion. It’s not always on our conscious minds, but music and sound have a tremendous impact on us daily. Music is the background of our lives. Music is a time machine, much better than the one Ole Doc Brown used by Marty in Back to the Future. You could be cruising the dials, or the Pandora channels more likely today, and come across a song that evokes such powerful emotions and connections that it transports you to a time in your past that you may not have thought about in umpteen years.

Your memories flood your mind, clarifying a picture of days gone by, taking you back to some significant point in your life. Your first kiss, your first love, that time you did that thing with that person, the euphoria of being a child and opening presents on Christmas morning and the list goes on.

Music is powerful. Most songs are an outward expression of an inner thought or emotion. The power of music is undeniable.

Having a background in audio engineering, I understand the power of music. This is truly understood in the film industry. Nearly 70% of what’s make a film standout is the background music. Next time you watch a film, pay attention to the fact that there is some sort of background music running the entire length of the film.  If there is no music, it is done quite intentionally. The Lord of the Rings movies wouldn’t be nearly as powerful without the incredible and haunting soundtrack that carries the film forward.

I say all this after reading an article on Simon and Garfunkle’s song “Homeward Bound” on MHLivingNews.com. Tony’s thoughts on that song and the implications he lays out are masterful. The power of music in mixed media is something that we have done since the first radio jingle played over the air waves. What is a jingle anyway? It’s nothing more than a catchy tune tied to a product. Some are short; “Nobody does it like Sara Lee” or “The best part of waking up, is Folgers in your cup.”

While others took a bit longer and carried a bit more meaning: “I’d like to teach the world to sing in perfect harmony, I’d like to buy the world a Coke and keep it company…”

If the manufactured home industry could truly utilize the power of song to carry its message, to embed itself with emotions already tied to songs as Tony did in the article linked above, what a powerful tool that would be.

Imagine if you will, a song that already evokes warm feelings of being “home,” comfortable, safe, cozy; whatever it means to you, and cross threading it with your quality-built manufactured homes. Every time someone heard the song, it would bring them right back to your brand and our industry. Now that’s powerful. ##

 

Victor Frost, Fairfield Homes and Land.