As a 39 year industry veteran, I have always been a sucker for industry shows. I hear arguments that with the industry shipments down that we should cancel the shows and focus on survival. While I have significant experience focusing on survival, I believe industry shows are a way to send the message out that we will not be beaten down.
My career in the industry began in Georgia in 1971 where I remained until moving to Texas in 1983, followed by a move to Oklahoma in 1988. For many of those years in Georgia, a high point of the year was making the journey to Louisville, in horrible January weather, to go to the Louisville Show. Why was that trip important to me despite the cold weather and taking time away from my own business? The opportunity to see new innovations as they were being introduced, instead of months later; the chance to visit with industry friends that have come in from vast distances across the country; the potential of finding a new product line before my competitor saw it, and the benefit of being able to learn and grow at the industry seminars that were always a part of the event.
My last trip to Louisville was in January 2008, which happened to be the 50th anniversary for the show. I can again say that I enjoyed the trip and even picked up a new product line while I was there. I can’t say that for absolutely sure I will make it to the 2011 Louisville show. I can confirm that I will do my best to do so.
I have had the pleasure of serving as chairman of The Great Southwest Home Show for the third year running. Like Louisville, The Great Southwest Home Show is held in an indoor facility (The Quick Trip Center). No rain problems during set-up, show days or tear-down. No generator rentals or air conditioning expenses for the manufacturer exhibitors. The Tulsa show is located at almost the geographic center of the United States and is serviced by several major airlines including Southwest. The 10.5 acre Quick Trip Center is also configured in such a manner to provide adequate security to allow for several days of Public Days following the retail period of the show. Supplier exhibit booths are conveniently located in and amongst the area where the homes are displayed.
Retailers, especially in the states contiguous to Oklahoma should not miss the opportunity to travel a very short distance to experience the thrill of seeing a huge display of exciting homes all located under one roof at one time. The educational seminars are a bonus. A bonus we got as an industry last year was that HUD brought its staff to Tulsa and held the meeting of the Manufactured Housing Consensus Committee (MHCC) in Tulsa in conjunction with The Great Southwest Home Show and Oklahoma’s state convention for the Manufactured Housing Association of Oklahoma (MHAO). The show and convention were enthusiastically received by both HUD staff and by MHCC members and the newly appointed Associate Deputy Assistant Secretary of HUD, Teresa Payne was the keynote speaker at the MHAO convention. The opening remarks by Teresa Payne at the next MHCC meeting held in Washington DC were to express thanks for having had the opportunity to hold the meetings in conjunction with the industry events in Oklahoma.
I believe we should support all of the industry shows that we can possibly attend. In addition to attending The Great Southwest Home Show last year, I took the time and the travel requirements to attend the Tunica Show and I enjoyed every minute of it. I will do my best to do so again in 2011, just as I said I would for Louisville. As industry members, I believe we should support and attend all the shows that are within reasonable travel access.
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Doug Gorman, President, Home-Mart, Inc.
Manufactured Housing Consensus Committee Member (MHCC)
Manufactured Housing Education Institute (MHEI) board member and past chairman
Manufactured Housing Association of Oklahoma (MHAO) board member and past president
Award-winning retailer in Tulsa, OK
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