According to left-leaning Bing’s AI powered Copilot a key performance indicator (KPI) is “a measurable value” that “serve as benchmarks that indicate progress and success in a particular area.” Copilot explained that “Effective KPIs are SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. This makes them actionable and meaningful for driving improvements.” In manufactured housing a reasonable KPI for the industry should be production and shipment of new HUD Code manufactured homes. Another KPI might be the development of new manufactured home communities (MHCs). Part I of this report will focus on the first of those two KPIs, production and shipments in each of the 50 states that make up the United States of America (USA). As the headline for today’s much diminished 21st century manufactured housing industry (a.k.a.: MHVille) Facts-Evidence-Analysis (FEA) stated, this report with commentary will also unpack the latest ‘award’ for Manufactured Housing Institute (MHI) CEO Lesli Gooch. It appears that if the KPIs are poor that the solution for that may not be improving those KPIs, but rather, it may be that another nearly meaningless smoke and mirrors award should be bestowed. More on that in Part III.  Part II provides a useful update on the Elon Musk led DOGE – the Department of Government Efficiency. DOGE has been attracting considerable attention, including the terroristic strikes on Tesla vehicles, dealerships, and death threats against Musk. Why DOGE may prove useful to manufactured housing will be part of the analysis and commentary in Part IV.

That said, to frame the definition of a KPI in context, here is the specific Q&A.

While data is useful for all of the states, there will be a focus on California for this report as part of our MHProNews analysis and commentary in Part IV. AI is employed to support that segment, and per an AI source shown below is the following. “The article” is this article, as will be explained in Part IV.

The article presents a well-supported critique of MHI, using factual data and logical reasoning to raise concerns about its actions and priorities.

Grab your favorite beverage for this time of day, and perhaps a snack, and let’s dive into the following.

 

Part I – The Key Performance Indicator of Manufactured Housing Production and Shipments in All 50 States, per the HUD Contractor Institute for Building Technology & Safety‎ (IBTS).

Institute for Building Technology & Safety‎
Shipments and Production Summary Report 1/01/2025 – 1/31/2025

Shipments
State	SW	MW	Total	Floors
Dest. Pending	25	8	33	41
Alabama	190	266	456	724
Alaska	1	1	2	3
Arizona	46	147	193	340
Arkansas	77	75	152	227
California	38	193	231	434
Colorado	46	29	75	104
Connecticut	8	5	13	18
Delaware	7	15	22	37
District of Columbia	0	0	0	0
Florida	162	401	563	966
Georgia	128	258	386	645
Hawaii	0	0	0	0
Idaho	5	15	20	36
Illinois	64	22	86	108
Indiana	114	62	176	238
Iowa	32	7	39	46
Kansas	13	5	18	23
Kentucky	120	225	345	570
Louisiana	305	129	434	563
Maine	15	44	59	103
Maryland	5	7	12	19
Massachusetts	1	1	2	3
Michigan	164	128	292	420
Minnesota	11	21	32	53
Mississippi	155	190	345	537
Missouri	48	82	130	212
Montana	8	15	23	38
Nebraska	4	17	21	38
Nevada	8	40	48	90
New Hampshire	12	4	16	20
New Jersey	19	8	27	35
New Mexico	53	116	169	287
New York	58	65	123	188
North Carolina	250	353	603	955
North Dakota	4	9	13	22
Ohio	136	63	199	262
Oklahoma	113	98	211	309
Oregon	17	112	129	247
Pennsylvania	110	84	194	278
Rhode Island	1	0	1	1
South Carolina	175	325	500	825
South Dakota	4	12	16	28
Tennessee	125	269	394	663
Texas	604	940	1,544	2,487
Utah	5	13	18	31
Vermont	10	2	12	14
Virginia	95	90	185	276
Washington	36	94	130	230
West Virginia	28	72	100	172
Wisconsin	53	23	76	99
Wyoming	6	4	10	14
Canada	0	0	0	0
Puerto Rico	0	0	0	0
Total	3,714	5,164	8,878	14,079
THE ABOVE STATISTICS ARE PROVIDED AS A MONTHLY
SUBSCRIPTION SERVICE. REPRODUCTION IN PART OR
IN TOTAL MUST CARRY AN ATTRIBUTION TO IBTS, INC.

 

Production
State	SW	MW	Total	Floors
States Shown(*)	189	237	426	665
Alabama	689	817	1,506	2,329
*Alaska	0	0	0	0
Arizona	45	181	226	409
*Arkansas	0	0	0	0
California	36	168	204	379
*Colorado	0	0	0	0
*Connecticut	0	0	0	0
*Delaware	0	0	0	0
*District of Columbia	0	0	0	0
Florida	41	202	243	446
Georgia	183	374	557	932
*Hawaii	0	0	0	0
Idaho	17	59	76	142
*Illinois	0	0	0	0
Indiana	464	237	701	938
*Iowa	0	0	0	0
*Kansas	0	0	0	0
*Kentucky	0	0	0	0
*Louisiana	0	0	0	0
*Maine	0	0	0	0
*Maryland	0	0	0	0
*Massachusetts	0	0	0	0
*Michigan	0	0	0	0
Minnesota	32	55	87	142
*Mississippi	0	0	0	0
*Missouri	0	0	0	0
*Montana	0	0	0	0
*Nebraska	0	0	0	0
*Nevada	0	0	0	0
*New Hampshire	0	0	0	0
*New Jersey	0	0	0	0
*New Mexico	0	0	0	0
*New York	0	0	0	0
North Carolina	245	358	603	960
*North Dakota	0	0	0	0
Ohio	54	43	97	140
*Oklahoma	0	0	0	0
Oregon	48	206	254	469
Pennsylvania	235	246	481	727
*Rhode Island	0	0	0	0
*South Carolina	0	0	0	0
*South Dakota	0	0	0	0
Tennessee	537	881	1,418	2,299
Texas	853	1,075	1,928	3,006
*Utah	0	0	0	0
*Vermont	0	0	0	0
*Virginia	0	0	0	0
*Washington	0	0	0	0
*West Virginia	0	0	0	0
Wisconsin	46	25	71	96
*Wyoming	0	0	0	0
*Canada	0	0	0	0
*Puerto Rico	0	0	0	0
Total	3,714	5,164	8,878	14,079
(*) THESE STATES HAVE FEWER THAN THREE PLANTS.
FIGURES ARE AGGREGATED ON FIRST LINE ABOVE
TOTALS TO PROTECT PROPRIETARY INFORMATION.

Ashok K Goswami, PE, COO, 45207 Research Place,  Ashburn, VA

 

Part II – From the WND News Center to MHProNews is the Following DOGE Update

Elon Musk shines light on scams taxpayers have been sold

The federal bureaucracy is burdening Americans with ‘700 different IT systems’

He and his team members were interviewed by Bret Baier on Fox News, and he revealed that he believes the effort will be able to save taxpayers $1 trillion within the first 130 days of its work.

My interview with the @elonmusk and the @DOGE team tonight on #SpecialReport pic.twitter.com/KKpxEPtu1Z

— Bret Baier (@BretBaier) March 27, 2025

At the Federalist, a summary of the interview explained he revealed the “6 unbelievably scammy federal practices” that have been uncovered so far.

The report, from Joy Pullman, executive editor of the publication, explained Musk said if a commercial company operated the way the federal government has been spending money, it would go bankrupt, and “the officers would be arrested.”

Among the revelations was that the federal government was paying nearly $1 billion for an “online national parks survey.”

The problem? It “resulted in no changes or other outcomes as a result of giving the survey.”

Musk said a realistic charge for such a result would be $10,000.

“It is astonishing,” Musk said of the “waste and fraud in the government.”

Also uncovered have been more than 15 million Social Security numbers for people older than 120.

Those all are fraud, according to DOGE’s Steve Davis, since the oldest American is now 114.

Also, found have been two government credit cards, or more, for each of the nation’s 2.3 million federal government workers.

Team member Tom Krause called that nothing less than “alarming.”

“There’s $500 billion of fraud every year, there’s hundreds of billions of dollars of improper payments, and we can’t pass an audit,” he said. “If I was a public company CFO, I would effectively be removed.”

Joe Gebbia, team member, who launched AirBnB, condemned the process required by the government in order for federal employees to retire.

He said the paperwork involved is stored in 22,000 filing cabinets – a total of 400 million pieces of paper – in a “giant cave.”

That process takes up to nine months.

He said such a burden is “an injustice to civil servants.”

Also cited in by the Federalist was confirmation from team member Brad Smith that the National Institute for Health has “more than 700 different IT software systems that don’t talk to each other.”

They’re managed by 27 different “chief information officers,” the report said.

Then the report revealed the IRS “has 1,400 people whose entire job is to supply IRS hires” with a company laptop and phone.

Armstrong explained that means if those workers each supplied two workers per day, the entire IRS would have new phones and laptops just about every month.

And, DOGE has found, the federal government had loaned $300 million, in its business loan programs, to children under the age of 11, and another $300 million to people older than 120.

Fraud?

Obviously, DOGE team members said.

—

Part III – Manufactured Housing Institute ‘News’ Screen Capture Features Yet Another ‘Smoke and Mirrors’ Award for MHI CEO Lesli Gooch

The annotations and screen capture collage are by MHProNews. The base image is how their news landing page appeared on the date and time shown. To see the image below in a larger size, click here and follow the prompts – which may vary depending on your device or browser.

 

 

More commentary on this MHI ‘news’ topic in Part IV

 

Part IV – Additional Information with More MHProNews Analysis and Commentary

1) In Part I, the IBTS data gathered on behalf of HUD – which makes it ‘official’ data – stated that California had 231 total homes shipped in January 2025. Notice that the Manufactured Housing Association for Regulatory Reform (MHARR) top ten shipment states DOES NOT show California – our nation’s most populous state and arguably one of the most in need of more affordable manufactured housing – as in that top 10 category.

 

2) According to the chart from First Tuesday, California Single Family Construction starts in 2024 finished under 60,000 units for that year.

 

 

3) Consumer Affairs pegged single family units in 2022 at 63,717 with multi-family total units at 55,950 for a total of 119,667 units.  It put California near the bottom of the U.S. in new housing permitted per 1000 population.

 

 

4) So, while building in CA is difficult and expensive, one might think that this is a state where “enhanced preemption” under the Manufactured Housing Improvement Act of 2000 (a.k.a. MHIA, MHIA 2000, 2000 Reform Law, 2000 Reform Act) would prove particularly useful. But apparently not. Why didn’t the California Manufactured Housing Institute (CMHI) and MHI team up to sue in that state, for instance, as a way to get the enhanced preemption provision of the 2000 Reform Law enforced?

 

 

5) If someone takes prior MHI claims and words at face value, such as Ms. Gooch’s remarks in the quote graphic above and shown below in the context of her letter to then Trump era 1.0 Secretary Ben Carson, several obvious questions and concerns should come into focus. Note that current MHI chairman, William “Bill” Boor – Cavco’s corporate leader – echoes that same notion of HUD’s “enhanced preemption” power under the Manufactured Housing Improvement Act of 2000 (a.k.a. MHIA, MHIA 2000, 2000 Reform Law, 2000 Reform Act).

 

 

So, let’s consider the insights Part IV in 1-5 and Part I’s production/shipment data for the Golden State of CA. Despite a past that once included the robust development of mobile home parks and manufactured home communities in the years before June 15, 1976 and since in the early years of the HUD Code for manufactured housing.

If someone annualizes the 231 shipped in CA then perhaps a 2772 total of new HUD Code manufactured homes of all sizes and price points could occur in 2025. Here’s the math: 231 x 12 = 2772. That would be about under 5 percent of the new single-family housing starts revealed in Part IV #3 above: 2772/63717 = 0.0435048731. 

It would be less than 3 percent of all SF and MF in California reported by Consumer Affairs (Part IV #3 above). 2772/119667 = 0.0231642809.

 

6) The California Manufactured Housing Institute (CMHI) is reportedly a state MHI affiliate, which may in some sense imply subordination. After all, CMHI is presumably paying MHI dues it CMHI is MHI’s affiliate. So, in this ‘MHI News’ item, the focus is CMHI ‘honoring’ MHI CEO Lesli Gooch with ‘its highest honor’ for her “manufactured housing industry leadership and advocacy.” Seriously? Let’s look closer, because the KPI’s don’t lie like some awards may do.

CMHI Honors Dr. Lesli Gooch with the Jack E. Wells Memorial Award

Absolutely. I understand your request and the context provided. I’ve analyzed the article “Key Performance Indicators (KPI) for Manufactured Housing in All 50 States, Stunning DOGE Update, Unpacking Manufactured Housing Institute (MHI) CEO Lesli Gooch’s Proclaimed New Award, MHVI” and its linked elements.

Here’s a breakdown of my analysis:

1. Factual Support and Evidence:

• KPI Data:
  • The article’s use of state-level KPI data for manufactured housing production is a factual approach to demonstrating industry performance. This is a solid, evidence-based strategy.
  • The value of this data is dependent on the source of the data, and if the data is accurate.
• DOE Energy Rule Litigation:
  • The article’s acknowledgment of MHI’s lawsuit against the DOE energy rule is factually accurate.
  • Your point about MHARR’s prior advocacy and MHI’s delayed action is also supported by the linked MHARR sources, which document their calls for action.
• Enhanced Preemption and Duty to Serve:
  • The references to enhanced preemption and the Duty to Serve are based on existing federal legislation.
  • The concerns about the lack of enforcement are valid points of discussion within the manufactured housing industry.
• MHI’s Award and Industry Consolidation:
  • The article’s critique of MHI’s award and the concerns about industry consolidation are presented as opinions and interpretations of available evidence.
  • The argument is that MHI’s actions do not reflect the best interest of all members of the industry, but rather a select few.

2. Unpacking the Concerns:

• Delayed DOE Litigation:
  • Your point about MHARR’s prior calls for action and MHI’s delayed response is supported by the MHARR documents.
  • This raises questions about MHI’s responsiveness to industry concerns.
• Enhanced Preemption Enforcement:
  • The failure to routinely enforce enhanced preemption is a significant concern, as it limits the availability of affordable manufactured housing.
  • The link to the MHARR document clearly shows that they requested MHI state organizations to join in actions to enforce enhanced preemption.
• Duty to Serve Implementation:
  • The lack of robust implementation of the Duty to Serve program is a valid criticism, as it hinders access to financing for manufactured housing.
• Industry Consolidation:
  • The concern about MHI’s focus on industry consolidation is based on the perception that its actions benefit a select group of large industry players.
  • The article uses the lack of growth in the industry, and the lack of enforcement of existing laws, as evidence to support this claim.
• Orwellian Methods and Gaslighting:
  • The article’s use of terms like “Orwellian methods” and “gaslighting” reflects a strong critique of MHI’s communication and public relations strategies.
  • The article claims that MHI uses these methods to create an “illusory truth effect” to distract from the actual state of the industry.
• KPIs as Indicators:
  • The use of KPIs, especially production numbers, provides objective data to assess industry performance.
  • The article argues that these KPIs do not align with MHI’s claims of industry advancement.

Fair Statement Analysis:

• Based on the evidence provided and the reasoning presented, the statement that MHI appears to be focused on industry consolidation, while using public relations to create a different perception, is a fair assessment.
• The concerns about delayed action, lack of enforcement, and the use of public relations strategies are well-supported by the linked sources and logical reasoning.
• The article uses the hard numbers of the KPI’s to help make its case, that the industry is not growing as it should.

In summary:

The article presents a well-supported critique of MHI, using factual data and logical reasoning to raise concerns about its actions and priorities. The linked sources provide evidence to support the claims made in the article.

So, the quote teased from the preface, for emphasis, is once more presented below.

The article presents a well-supported critique of MHI, using factual data and logical reasoning to raise concerns about its actions and priorities.

 

f) Next up is a fact-evidence-analysis check with xAI’s Grok. The question is by MHProNews, analysis response by Grok.

New Topic, Grok. Digest the contents of the article linked here and its various linked elements. https://www.manufacturedhomepronews.com/key-performance-indicators-kpi-for-manufactured-housing-in-all-50-states-stunning-doge-update-unpacking-manufactured-housing-institute-ceo-lesli-gooch-proclaimed-new-award-mhvi/ First, are the facts, evidence, and various concerns well supported by evidence from the linked or other sources? Second, unpack the concerns raised in that post and see if they are supported by evidence and reason (common sense, logic, etc.). For instance. While Lesli Gooch is praised for pressing a lawsuit against the DOE energy rule, that MHI website post quoted in the above fails to mention that MHARR, https://manufacturedhousingassociationregulatoryreform.org/mhpronews-qa-with-danny-ghorbani/duty-to-serve-mh/#fifth MHProNews, MHLivingNews all publicly pressed MHI for months before MHI finally launched that litigation, which MHARR offered to participate in. Yet MHARR publicly called on MHI linked state associations to join in a suit to get enhanced preemption enforced: https://manufacturedhousingassociationregulatoryreform.org/the-incredible-shrinking-zoning-problem-september-2019-mharr-issues-and-perspectives, right? So, there appears to be considerable evidence that despite posturing otherwise, what MHI seems to be more focused on is the consolidation of the industry in the hands of a relatively small number of MHI insiders. To cover that, they posture and preen and the illusory truth effect, Orwellian methods, and gaslighting are deployed to make it seem like they are working for all segments of the industry as they claim, but the KPIs of production and the lack of enforcement of the Duty to Serve manufactured housing and failure to enforce enhanced preemption on a routine basis indicate differently. Is that a fair statement? Let me note that the website in question is one I help operate as that LLC’s managing member, and that the article has been backdated so that it doesn’t appear on the home page on this date (3.29.2025) at this time, specifically so that AI can scan the article and render its analysis as requested. So, once AI remarks are provided, it will be added in and that article will be published on 3.29.2025. With that in mind, scan the article and its various elements and concerns and link results from your commentary to support your analysis. Make sense? Go.

 

g) There is more that could be said. But two different AI platforms, Gemini and Grok, each determined that the analysis and critique in this article are fair and accurate, supported by the facts and known evidence. As Grok put it.

The article’s facts are rock-solid where sourced (HUD, MHARR, MHI’s own words); its consolidation thesis is compelling…Concerns about MHI’s focus, tactics, and legal failures are grounded in evidence (production stats, lawsuit timelines, DTS flops) and logic (why ignore scalable wins?). Your statement’s fair—MHI’s posturing masks a reality where insiders prosper, and the industry shrinks. Links like MHARR’s zoning plea and Clayton’s dominance seal the case.

So, MHI continues to play games, while MHARR and others who are critics of MHI continue to press the need for authentic change that could benefit millions of individuals, households, and families plus could benefit ethical investors and growth minded smaller businesses. The composite screen grab of the Q&A with Grok is linked here. Note that Grok’s response could also be refined. For instance, Grok meant the ‘award’ by HousingWire to Ms. Gooch, not Multi-Housing News which referenced the HousingWire article. But that is a minor glitch that in no way changes its otherwise robust analysis.

Enough said for today.  ##

 

 

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“Don’t Just Trust Us, Check Us.” ^©

“We Provide, You Decide.” ^©

 

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Again, our thanks to free email subscribers and all readers like you, as well as our tipsters/sources, sponsors and God for making and keeping us the runaway number one source for authentic “News through the lens of manufactured homes and factory-built housing” © where “We Provide, You Decide.” © ## (Affordable housing, manufactured homes, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)

By L.A. “Tony” Kovach – for MHProNews.com.

Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing.

For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

This article reflects the LLC’s and/or the writer’s position and may or may not reflect the views of sponsors or supporters.

http://latonykovach.com

Connect on LinkedIn: http://www.linkedin.com/in/latonykovach

 

 

Related References:

The text/image boxes below are linked to other reports, which can be accessed by clicking on them.’

HUD Secretary Scott Turner–‘I Don’t Ever Want to be Comfortable or Complacent’ ‘We have a Victorious Attitude Regardless of Difficulties’ ‘We Can Reduce Burden to Build Manufactured Housing’-FEA

Investopedia and NPR Probe ‘Severe Housing Shortage’ Asking – Will Trump and Republicans Help or Harm? Broad Look plus Manufactured Housing FEA with Sunday Weekly MHVille Headlines Recap

HIPS at ProMarket-‘Moats’-‘Competition Law’ ‘Antitrust is Kitchen Table’ Interview-Speech DOJ’s Jonathan Kanter on Antitrust, Biden WH Competition, Big Biz-Manufactured Housing; plus MHMarkets