The Manufactured Housing Institute (MHI) has apparently finally made a correction on a new 2023 infographic. That correction has been called for publicly by MHProNews in various reports that span several years. More on that further below. Speaking of corrections, in a recent email to someone outside of manufactured housing, this writer goofed. There are several types of mistakes. Some are genuine, unintended glitches of whatever sort. But some ‘mistakes’ can be intentional, akin to someone in a big football game intentionally dropping a key pass or taking a fall in boxing because of betting and payoffs. Other errors may reveal sloth or a kind of hubris. For ‘honest’ mistakes, apologies and corrections are useful for people and professionals on both the human-social level, but also on the professional and trustworthy information sources level. Who says? The Society of Professional Journalism (SPJ) which encourage corrections as needed and as quickly as is reasonably possible. Apologies can be good for a range of reasons, including the need for humility. In reporting, timely corrections fuel trust rather than undermines it. That said, it is a useful segue to the three hottest topics in MHVille month-to-date which are focused on manufactured housing specifically found on MHProNews – but which are not yet on our would be rival ‘news’ websites, nor on the MHI website – and which may never be on the sites of those others. Why not? Perhaps because they deal with issues that are an embarrassment to MHI or a ‘high profile’ MHI member. Those 3 hot topics plus others of broad interest in manufactured housing are found listed below.
From time-to-time MHProNews provides this kind of snapshot of what the hottest topics are in MHVille because they reveal what manufactured housing industry professionals, who along with others form, the core audience of manufactured home industry leading MHProNews. There are a wealth of insights that can be gleaned from those ‘most read’ articles, why? Because unlike others who posture traffic with big claims nevertheless made decisions to hide their traffic count despite their outrageous claims which they don’t back up with any third-party generated data.
That noted, sometimes the focus of propaganda or information manipulation is quite narrow. If a bigger audience tunes into propaganda, that may be useful to a con artist, but the key from the con artists own perspective is their target audience or ‘mark(s).’ More on those topics are included below in today’s wide-ranging and evidence-based insights.
In no particular order of importance are the following.
Part I. – MHI’s quietly revised Manufactured Housing Facts (previously called MHI “Quick Facts”) infographic. That includes evidence of MHProNews’ Public Call for Correction for that Error and others, Past and Recent.
Part II. – Hottest Topics Among Industry Pros and Others Looking Into Manufactured Housing
Part III. – Plus, Additional Information with More MHProNews Analysis and Commentary
Part IV. – Daily Business News on MHProNews Market Report and Market-Moving Left-Right Headlines Recap
With that plan in mind for this article let’s dive into Part I.
Part I – The Manufactured Housing Institute (MHI) Quietly Revised Manufactured Housing “Facts” 2023
The following image is a screen capture with MHProNews commentary of a previous MHI produced infographic that was “Uploaded on: June 25, 2020″ to MHProNews per WordPress. There have been several such MHProNews produced fact checks of MHI information – including on their infographics – by MHProNews in the past several years. Some have specifically pointed to the point that manufactured housing “contributes” much more than the “almost $3 billion dollars” to the U.S. Gross Domestic Product (GDP) annually which MHI had vexingly claimed. Perhaps the first time was a mistake. but the second, third, fourth and so on glitches on the same topic? Given that MHI’s outside attorneys have previously noted that they monitor our publication, they can hardly claim ignorance. Given that MHI leaders, including board leaders and senior staff, are per sources deemed reliable among regular readers, errors like the one below identified in fact checks and commentaries can hardly be said to be caused by ignorance.
Put simply, after a first mistake was identified, MHI should have made a correction and should have done so publicly for the sake of their own integrity. By way of analogy, when MHProNews spotted errors in a report on manufactured housing made by an economist working for the National Association of Realtors (NAR), they verified the error, made every correction requested, publicly thanked us in the corrected version, pulled the errant digital issue and replaced it with a corrected one. That’s a lot of work to correct errors. But each of those steps reflected that NAR professional’s concern for accuracy and spoke well of their organization in the process. In stark contrast, MHI reportedly said nothing to them about those errors. Therein lies several telling insights about MHI.
That true tale about NAR on manufactured housing noted, for some time, MHI kept ‘doubling down’ on the error that follows. While there may be several possible motivations for publishing misinformation on that or other topics, including but not limited to how understating the market size could act as a ‘moat’ or dissuading ‘barrier for entry.’ The reasoning could be – why would some operation enter an apparently tiny market?
Such errors from MHI may also be regurgitated by public firms that are also MHI members. That misinformation could then be used with the Securities and Exchange Commission (SEC), or others, if there is a challenge on what some may deem to be “material” misinformation to potential investors because the ‘source’ (i.e.: MHI) appears to have ‘credibility’ (i.e.: a decent sounding excuse to the uninformed).
But there may be other reasons for MHI producing misinformation used by others that could arguably include garden variety inept, lazy, hubris, or other possible factors.
With that backdrop, note that in #1 in their new infographic below the size of the ‘economic contribution’ is now more than 10 times the size that was reported in the example shown above from 3 years ago. Sorry, but the industry didn’t grow by a factor of ten, nor has inflation been anywhere nearly that high. Furthermore, the economic contribution they site below is still questionable. It merits an explanation, per the SPJ. Explanation corrections and clarifications correctly and clearly, said the SPJ. MHI did not do so. They merely changed the infographic’s information.
To elaborate and show other items that merit attention are the following MHProNews numbered examples.
#1) In 2020 MHI’s infographic used the figure “almost $3 billion” for 96,540 homes produced. Even with inflation that figure hasn’t jumped to $31 Billion for 112,882 homes produced. MHI offers no apparent explanation for the sudden jump in economic contributions.
#2) For years, this piece of information was stated as being 22 million. Suddenly, and without explanation, MHI says it is 21.2 million? What explains this shift? MHI is silent. While MHI are not journalists they are an information source for the industry that purports to provide ‘news’ and ‘research’ to industry pros and others.
The Society of Professional Journalists say that when an error is discovered it should be disclosed, publicly corrected, and explained. Why doesn’t MHI do that when an interview, op-ed, or other example of misinformation occurs? Why doesn’t MHI exhibit the same level of concern and professionalism that Scholastica “Gay” Cororaton did in making corrections, pulling the errant copies, and then publicly thanking the source for pointing out the need for corrections?
#3) MHLivingNews spotlighted the LendingTree research. MHProNews amplified that research too. Our platforms asked – why isn’t MHI proclaiming this positive research news? After months of needling MHI and their leaders on that topic, MHI finally began mentioning it, as it did in this infographic above. It is evidence that pushback pays. Keep in mind that MHARR pushback on MHI during the runup to the DOE suit apparently paid off too, because previously, MHI had not mentioned litigation as being an option that they considered. Pushback can be much more than causing someone embarrassment, it can cause someone or some organization to pivot (or perhaps even to reform) in a useful way.
#4) MHProNews spotlighted the apparent error in this apparently errant data claim on the community count years ago as well. MHI has quietly been raising this number, suspiciously close to the community count that ELS owned MHVillage reports. Based on an SEC connected filing, ELS apparently knows the count is over 50,000. Why is this obviously incorrect information still being used by MHI or ELS owned MHVillage and MHInsider?
More Errors and/or Oddities…
There are other possible inconsistent and erroneous points in the MHI infographic and “industry facts” report. For instance, MHI has used 31% as the figure for new homes placed in communities when their 2022 report said it was 51%. Further below their annual update, they said they used 2021 data there, why? Why not use the 2022 data – or better yet, the most current data as they previously claimed to do?
Sadly, while some of the information in their infographic is apparently correct, this MHI document is also laced with enough inconsistent, questionable, and erroneous information that it can’t be blindly relied upon by third parties. MHI should follow the example of Cororaton and NAR. They should pull this document from their website, make every needed correction and disclosure in the corrected version. But this is potentially an example of how MHI does at times respond to public pushback by MHProNews, even if they fail to say ‘thank you’ as Cororaton/NAR did.
MHProNews hereby calls on MHI to pull their document until the issues raised are corrected, clarified, and resolved as NAR did and as the SPJ says should be the standard. NOTICE. No endorsement of MHI should be construed or inferred as a result of this report or others on MHProNews/MHLivingNews.
Related MHProNews Errata
Speaking of corrections, in a recent email to someone outside of manufactured housing, this writer goofed. Literally waking up one morning and realizing what was said vs. what was meant, an apology on that matter is noted here. The error was innocent, but significant. The word visits was errantly switched with the word pageviews. They are obviously not the same thing. MHProNews hereby apologies to that party. While it was a private remark, it is being noted publicly because it is possible that the message was forwarded or shared with others.
In another example, when MHProNews realized that our previously reported estimates on the manufactured housing communities (MHCs) – which cited MHI member Frank Rolfe, MHI members MHVillage/Datacomp and others were cited – nevertheless, the updated understanding of the facts were swiftly made public to MHProNews readers. That is in keeping with the standards for corrections as noted by the SPJ.
Rather related is the following report.
MHProNews visits and page views are up significantly at MHProNews in 2023 vs. 2022. Note that data and more in the context of the report linked below.
Part II. – Hottest Topics Among Industry Pros and Others Looking Into Manufactured Housing
Thousands of articles may be accessed on MHProNews during the course of a month. MHProNews has asserted, and other wannabe rivals won’t openly debate, that ours is the runaway most read trade publication in modern manufactured housing. So logically, the most read articles for the month here are the most read articles in manufactured housing.
Quoting from the article linked here and above, “Well over 10 million of pageviews and well north of a million visits a year are recorded by Webalizer on that one cPanel [note: there are a dozen others serving the MHProNews site] to make these the apparent champions for the topics of most interest in that month in all of MHVille trade media, not just on our site.”
Per Webalizer 2.23 generated data that same server is a report “Generated 19-Jul-2023 07:12 CDT” which said that there were visits totaling “1424152” and page views totaling “12255035.” These are hefty increases in engagement as measured by total visits and total pageviews. Why don’t our bragging rivals provide such data? Years ago, in fairness, MHI’s media kit used to disclose some information. But when MHProNews surpassed their totals, they eventually stopped reporting it.
For a time, MHProNews provided even more details than what follows. But given that once MHInsider’s previously reported data on ‘views’ was suspended following an MHProNews fact check, so for some time our rivals haven’t reported any such information, it was determined that it may be best to keep specific counts on specific articles proprietary. That said, the following are the top articles for the month through the date shown. An analysis on the top articles will follow in Part III. Note: some items are withheld from the below for proprietary reasons.
Part III – Additional Information with More MHProNews Analysis and Commentary in Brief
Fact checks, reports and analysis can cut several ways. Sometimes, they are embarrassing for those involved. But sometimes they prove useful. For instance. The number 2 issue for the month, per Webalizer data shown, is the one about ECN Capital owned Triad Financial Services. MHProNews largely debunked allegations leveled against that firm by an apparently agenda driven media report. Because MHI member Triad’s Mike Tolbert was willing to reply on a Sunday morning, the Monday lead story likely proved useful to that firm. It is a reminder that not all MHI members duck and not all MHI members are magnets for evidence-based allegations of wrongdoing.
MHProNews has noted several times with previous versions of these reports that some of the reports may be from months or even years before. There are a variety of reasons why some older reports may suddenly surge. It may be a news report that causes someone to do a search for a specific person, organization, behavior, on so on. Note that the lowest among those most-accessed articles for the month may have more traffic than the total traffic for the month for several of the rivals’ ‘news’ items named below.
Something similar could be done to several of the top articles of the month as to this search on the sites shown. ELS owned MHVillage’s MHInsider has no results for the hottest topic in manufactured housing trade publishing for the past several weeks. That would be evidence-based allegations that Gary Shiffman, CEO of ManufacturedHomes.com was involved in insurance fraud. Not only does MHInsider have nothing on that search inquiry on their website, but neither does ManufacturedHomes.com, blogger George Allen, or the Manufactured Housing Institute (MHI). Sun Communities holds a seat on the MHI board of directors.
There are apparently good reasons that MHProNews is the runaway #1 source for manufactured housing “Industry News, Tips, and Views Pros Can Use.” © Never apologize for speaking or writing about the truth.
Manufactured housing is underperforming. MHI’s own members have at various times mentioned it, but they do so in an agenda driven fashion. More commonly, MHI connected information sources tend to downplay or ignore the problems. MHI puts out demonstrably incorrect information. Why should it be a surprise that MHI’s members, bloggers, or ‘trade publishers do similarly things?
Visits have surged on MHProNews in 2023, as was noted above. Part of the reason, per insights gleaned from the data, appears to be that visitors are finding reports on MHProNews that are simply not found on our rivals’ websites. While some ‘new’ readers may not read as many page views as regular or longer-term visitors, nevertheless the page views per visit dwarf what CNN or Fox gets, per SimilarWeb generated data.
Divide 12,255,035 by 1,424,152 visitors yields or = 8.60514537774 page views per visitor on average. That’s roughly double (or more) what Fox or CNN gets per visitor. Having been MHI members for some 6 plus years, we know that trade group from the inside.
To understand why the industry is underperforming during an affordable housing crisis, check out the stunning remarks coupled with analysis of Cavco’s CEO William “Bill” Boor to Congress. That report vindicates much of the reporting on MHProNews and MHLivingNews in recent years.
Part IV. Daily Business News on MHProNews Markets and Headline News Segment
Headlines from left-of-center CNN Business – from the evening of 7.19.2023
- Striking in extreme heat
- Universal under investigation after it trimmed trees that shaded SAG-AFTRA protesters
- Record heat: Stocks winners and losers
- Powerball is fun, but here are 3 better ways to increase your wealth
- Just 1% of all US homes changed hands so far this year
- Wheat prices soar as Russia-Ukraine tensions flare
- Threads now has ‘tens of millions’ of daily users. But its honeymoon phase may be over
- Microsoft is giving out free cybersecurity tools after an alleged Chinese hack
- If you win the lottery, here’s what you should (and shouldn’t) do
- Thousands of authors demand payment from AI companies for use of copyrighted works
- Goldman Sachs profits plunge 58% as dealmaking dries up
- Carvana stock surges 30% after it reaches a massive debt reduction deal
- Shein and Temu’s battle for US bargain shoppers is getting nasty
- BlackRock has been vocal about sustainability. It just appointed a Saudi oil executive to its board
- Microsoft and Activision extend their deal deadline
- Gucci CEO to step down as parent company chases the global luxury boom
- TikTok ‘stress test’ shows it’s not ‘fully ready’ for looming EU social media rules, commissioner says
- Construction of new homes fell 8% in the US last month
- Bank CEOs are already complaining about new regulations they haven’t even seen yet
- Biden administration unveils draft changes to US merger review guidelines
- UK inflation slows to lowest level in more than a year
- Amazon is inundated with shoppers desperately trying to cool off
- Estee Lauder hit by hack, some business operations affected
- Bob Iger moves to calm Disney staff after sparking ‘high anxiety’ over potential sale of TV assets
Headlines from right-of-center Newsmax 7.19.2023
NOTICE: the headlines capture system for Newsmax yesterday evening failed. We regret the error. The headlines that follow are from the morning of 7.20.2023 which may be similar to last night’s
- Whistleblower: Judge, Prosecutor Must Decide Fate of Hunter Plea Deal
- Hunter Biden was given preferential treatment by the Department of Justice and U.S. Attorney David Weiss, IRS whistleblower Joseph Ziegler said in an interview on Wednesday. But, added Ziegler, who spent the day testifying before the House, it’ll be up to the prosecutor and judge whether to pause Biden’s plea deal on gun and tax charges. [Full Story]
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- NOTE 1: Chart above of manufactured housing connected equities includes the Canadian stock, ECN, which purchased Triad Financial Services, a manufactured home industry finance lender.
- NOTE 2: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).
- NOTE 3: Deer Valley was largely taken private, say company insiders in a message to MHProNews on 12.15.2020, but there are still some outstanding shares of the stock from the days when it was a publicly traded firm. Thus, there is still periodic activity on DVLY.
- Note 4: some recent or related reports to the REITs, stocks, and other equities named above follow in the reports linked below.
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2023 …Berkshire Hathaway is the parent company to Clayton Homes, 21st Mortgage, Vanderbilt Mortgage and other factory-built housing industry suppliers.
· LCI Industries, Patrick, UFPI, and LP each are suppliers to the manufactured housing industry, among others.
· AMG, CG, and TAVFX have investments in manufactured housing related businesses. For insights from third-parties and clients about our publisher, click here.
2022 was a tough year for many stocks. Unfortunately, that pattern held true for manufactured home industry (MHVille) connected stocks too. See the facts, linked above.
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Disclosure. MHProNews holds no positions in the stocks in this report.
· For expert manufactured housing business development or other professional services, click here.
· To sign up in seconds for our industry leading emailed headline news updates, click here.
- Note 1: MHVille means manufactured housing industry, MHVille also means artificially smaller manufactured housing (MH) industry,
- Note 2: Manufactured housing, production, factories, retail, dealers, manufactured home, communities, passive mobile home park investing, suppliers, brokers, finance, financial services, macro-markets, manufactured housing stocks, Manufactured Home Communities Real Estate Investment Trusts, MHC REITs.
That’s a wrap on this installment of “News Through the Lens of Manufactured Homes and Factory-Built Housing” © where “We Provide, You Decide.” © (Affordable housing, manufactured homes, stock, investing, data, metrics, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) (See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)
By L.A. “Tony” Kovach – for MHProNews.
Tony earned a journalism scholarship along with numerous awards in history. There have been several awards, honors and numerous public recognition for his achievements in manufactured housing. For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. Kovach is a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com, which is ranked as the runaway most read trade media in modern manufactured housing history. This article reflects the LLC’s and/or the writer’s editorial views and may or may not reflect the views of sponsors or supporters.
