There are concerns in MHVille about the 4.4 million plus views of John Oliver’s HBO piece for Last Week Tonight on “Mobile Homes.” There arguably should be furrowed brows among industry leaders. But that’s not our focus, rather, the viral Tiny House Video below is. Why? Because in about 5 …
“Mind Blowing,” Ultra-Modern Tiny House on Wheels, Viral Video – MH Intelligence Report Read More
There are numerous states that experienced a downturn in new HUD Code manufactured home shipments in December of 2018. Each of those, to varying degrees, merit their own story. One that experienced a pronounced drop was the #1 production and shipment state in the U.S., which is the state of …
Let’s being with the top lines of this new research from Polar. “Executive Summary Digital advertising is growing 15% Year-Over-Year (YoY), from $266b in 2018 to $465b by 2022 . Digital will be 50% of all ad spend by 2022.” So stated Polar in their new White Paper on Digital …
White Paper on Digital Media, Details, Trends, Marketing Insights for Manufactured Housing Read More
CNBC reports on the U.S. Supreme Court taking a case that could impact manufactured housing, and the nation at large, in several ways. As the Daily Business News on MHProNews has noted several times the obvious fact that Facebook, Twitter, YouTube and other social media platforms are routinely being used …
“If MHProNews is writing about it, I want to know about it.” – Manufactured home industry executive reader. Manufactured housing professionals use Google and Facebook for work and personally every day by the thousands. Further, millions of manufactured home residents are doing the same. Perhaps the most pressing, there …
“The Creepy Line” Video DocuDrama, Manufactured Housing – The Problem, Solution, and You Read More
Chris Salviati, Housing Economist with Apartment List provided the following data to the Daily Business News on MHProNews. It’s arguable subtle aim is to ‘sell’ or ‘justify’ some advantages to renting. It’s an eye-opener for manufactured housing professionals on several levels. We’ll note for now that this report …
Rental Housing Marketing – What Can Manufactured Home Pros Learn? Read More
Just 18 days after their first video was posted, Episode One of Curbed/The Verge’s “The Home of the Future” is already over 750,000 views. By contrast, the Manufactured Housing Institute (MHI), Next Step, Clayton Homes, Cavco Industries, Champion Homes video, published on Nov 15, 2017 now has 1,433 …
Campbell Brown is Facebook’s head of news partnerships. According to reports from The Australian, Drudge, and the Sun, Brown told a group of media executives down under that they have to “Work with us or end up in hospice.” Hospice is defined by Google’s dictionary as “providing care …
“Work With Us Or Die,” Threat from Facebook’s Brown, per SUN Report Read More
Several years ago, early in our history, MHProNews interviewed Eddie Hicks, a veteran manufactured home community consultant. Part of the topic was product placement. Fast forward to the Verge and Curbed, which have snagged Ford as the sponsor for their “Home of the Future” video series. You’ll often notice …
We’ll weigh in on this Freddie Mac handout promoting manufactured housing another time, but would value that of the readers of Daily Business News on MHProNews. Here it is, below. We just have this suggestion, as you look at this handout from Freddie Mac, meant to promote manufactured housing. Please …
Freddie Mac’s Manufactured Housing, Myths vs Facts – Your Professional Thoughts? Read More
There are several kinds of webmaster tools data, and research services that measure website traffic. A colleague of some competing trade media bloggers and publishers raised the question of traffic and site data That source, an ally of several competitors, suggested that the Daily Business News publish a report. …
Every day, tens of millions of Americans turn to Facebook for their social media, and to Google for searches. Industry professionals strive in various ways to use both of those web-tech platforms for their marketing efforts. The economic power of big tech is astonishing. Google and Facebook reportedly eat …
Facebook, Google, and NY Stern Professor Scott Galloway’s Quest Read More
Social media giant, Facebook beat Wall Street’s expectations. But they made an admission that Business Insider says should cause investors to wonder what’s next. The social media platform is used extensively by manufactured home marketers, along with all others in the housing sector. “Facebook CEO Mark Zuckerberg has made …
Disruptive Social Media Giant, Used by MH Marketers, Facebook Admits It’s Being Rocked Read More
Have you ever walked into an office or store and ‘felt’ the atmosphere? For example, it might feel: · upbeat, or · …oppressive. Shoppers and visitors to your location can often detect or ‘pick up’ on the atmosphere of your business. If you are a retailer, does your office ‘feel’ …
Atmosphere, and Super-Charging Results – Monday Morning Sales Meeting Read More
Owners, managers, operators, and service personnel at manufactured home communities (a.k.a., “mobile home parks”), know the often-ongoing headaches caused by clogged drain lines. Besides the hassles, there are the time delays, plus those ongoing expenses of having outside contractors come in to service those needs. There are resident satisfaction issues …
