“Champion Homes, or Champion Home Builders, is a mobile and modular home manufacturing company that operates as a subsidiary of the Skyline Champion Corporation,” says Wikipedia. Among their operating brands is Silvercrest, located in Corona, CA 92880. Silvercrest is very much in the mix of what is occurring at the “Palm Canyon Mobile Club.” …
A new national non-producers, or post-production, trade association for manufactured housing should have as one goal to increase the appeal of manufactured homes to the mainstream housing consumer. The credit profile of existing or new conventional housing is routinely better than it is for manufactured homes. Yet, once someone …
Former volume retailer, community owner and Manufactured Housing Institute (MHI) award winner Marty Lavin has referred to the HUD Code has a discrimination code. State association executive J.D. Harper has called the bias against manufactured housing and their residents an example of “economic racism.” It will be recalled that …
“If you’re not the lead dog, the scenery never changes,” said the Ford Motor Company on their Big [Lead] Dog commercial’s YouTube page. Ford’s Big Lead Dog commercial comes in two lengths on YouTube. One has had over 8.5 million views as of this date. That number is nearly …
Ford’s Big Lead Dog, Teaches Manufactured Housing, Legal Q&A Read More
This first video below is a ‘behind the scenes’ look published by Made, Clayton Homes’ ad agency/marketing firm. At the time this article is being drafted, it’s had 411 views. Frankly and for fairness, much of the generic content or claims that their video portrays we’d editorially agree with. We …
Sorry, but there must be serious changes made at the post-production ‘efforts’ by the Manufactured Housing Institute (MHI) to ‘promote’ manufactured housing. One of them is how the Arlington, VA based trade group presents ‘facts’ about the residents our industry seeks and serves. As an article earlier today reflected what …
In an email to MHProNews, came the following on 3.10.2019. “Tony, Soheyla and their team are always my first call for getting the word out about Legacy Housing’s manufactured home shows. They are excellent at promoting to our targeted industry audience and it shows every time in our post-show attendee analysis. …
Rocking Manufactured Housing Shows, Events, and Marketing Promotions Read More
Sadly, the mistakes being made in marketing and communications about manufactured housing are legion. The good news? That’s opportunity in disguise, says L. A. ‘Tony’ Kovach. The video below – and the firm’s results – reflect concepts that the factory-built housing industry’s professionals, marketers, and investors should ponder. “As the …
What follows are just the facts about our reader engagement per third-party Webalizer from the top 2 of several URL/cPanel accounts for Business to Business (B2B) focused MHProNews.com. Year over Year (YoY), traffic on MHProNews has doubled. Pageviews: 15,516,004. Total Visits: 3,168,015. Average page views per visit: 4.89770534546, or just …
In Manufactured Home Marketing, Size and Results Matter! Read More
In states such as Colorado or Texas, one can find Clayton Homes owned manufactured home retail stores which achieve significant sales volume and/or higher earnings for their general managers (GM). One such Clayton retail GM – per sources with the Knoxville, TN metro based firm – earns over a million …
Clayton Retail GM Earns Big Bucks, Insider Insights for Manufactured Housing Read More
In the internet age, the amount of data that is available for a savvy manufactured home marketer is quite amazing. This chart from Visual Capitalist and Title Max grabs data points that you could gather on your own, given some research. To see this chart full size, click …
In a matter of days, the first video below of a Russian designed and built “mobile home” cottage has widely surprised the total of all the views of all the videos that the Manufactured Housing Institute (MHI) produced and published in late 2017. The videos are in Russian with …
Russians Build Truly Mobile, “Mobile Home” – Lighter Side Videos Spark Serious Topics Read More
This Saturday morning’s data points will be simple, yet profound. The Daily Business News on MHProNews begins with the current estimated totals for all U.S. Housing sales for 2018. The total dollar volumes for the chart below uses data collected on 1.31.2019, from the sources as noted. Regular MHProNews …
New 2019 U.S. Housing Infographic with Manufactured Home Data Points Read More
Berkshire Hathaway owned Clayton Homes and Vanderbilt Mortgage and Finance (VMF) are well known, dominating brands in manufactured housing. So, it should be of interest to the industry’s independents, who often have no choice but to deal with the marketplace realities of Clayton and VMF. This Daily Business News …
Let’s be clear, the Daily Business News on MHProNews believes in correct terminology and many points that have been shared over the years. That said, this column recently spotlighted an “epic” mobile home commercial. That prior, recent report, is linked via the text/image box below. New Year’s Respect for Those …
One of the items that Kevin Clayton – among others in business – has touted is how their open office spaces are. Egalitarian. Team building. Lots of nomenclature has been tossed about to make it sound, hip, cool, and the way to go. Not so fast, says a new …
Let’s be clear. There are good reasons to use proper terminology. That said, this world-famous “epic and honest” commercial further below has 4.8 million views at the time we are posting it on the Daily Business News on MHProNews. At the time that WAAY-31 TV spotlighted them, they were …
Every year, numerous manufactured housing producers put on a what they call a “plant show.” A plant show can be thought of as something akin to a mini-trade show that is specific to a single manufactured housing producers brands. They are often held at or near “the plant,” …
There is not a syllable about manufactured housing in this report, which is perfect for our purpose in this evening’s report. The markets have been broadly down. Yet most economic, jobs, corporate and other fundamentals are sound. By contrast to the roller coaster of Wall Street, why not …
There are times that one must look outside of one’s industry or profession for useful insights. That’s the case with today’s Monday Morning Marketing and Sales Meeting. Toyota has issued a recall for some 800,000 Prius vehicles, per NPR. Those recall totals are equal to about 11 years …
Ford and Toyota Teach Manufactured Housing Professionals and Investors Read More
