It would be hard to find a business or a business professional that would argue against more good sales or higher profits. It would be harder still to find a professional or investor that would argue against more sales and higher profits achieved with happy customers, and high …
Every business or profession has certain essentials. Manufactured housing is no exception. Here are some examples from MHVille. • A retailer needs inventory, and some place to sell from. • A community implies a location, that has home sites (‘lots’ or ‘pads,), streets, infrastructure, the means of …
There are certain basics that many marketing and sales coaches teach. Among them is a simple, yet profound concept. It’s this. Set yourself apart from the crowd. Do so in a compelling fashion. Make a customer’s experience with you a memorable one. There’s a variety of …
Becoming a Standout Performer, Monday Morning Sales, Marketing Meeting Read More
This is a “Feedback Edition” – featuring comments from MH Industry Voices – that is still part of our normal Monday Morning Marketing and Sales meeting. You could summarize the topic like this. Shouldn’t our job selling homes that are quality for so much less be easier than it is? …
“Fixing Our Industry’s Terrible” Public Relations, a Proven Strategy Read More
They Did It Before, They Can Do It Again The headline is a play on words, and can be taken in a good way, or a problematic one. “We did it Before, We Can Do It Again” was a World War II song, aimed to remind Americans …
“Every Man owes some of his time to the upbuilding of the profession to which he belongs.” – Theodore Roosevelt per AZquotes. If memory serves, it was about 1988 when Colorado’s manufactured housing association used that quote in an article about this writer’s operation in Purcell, OK. The …
Marketing is the wide net cast to attract prospects, while sales is a person-to-person experience. We normally focus on more basic items, but today let’s consider a mid level subject that too few know about, much less, understand. It’s HALTS. HALTS = Hungry, Angry, Lonely, Tired, Sick/Stressed. When …
No good parent demands that an infant start to walk moments after they’re born. Development of motor skills and intellect takes time. The initial achievement for the normal baby is to learn to roll over, then to crawl, later that first step, walking, and finally a healthy child learns …
Crawl, Walk, Run – Monday Morning Manufactured Housing Marketing and Sales Meeting Read More
We will start by “setting the table” or “teeing up” today’s topic with a series of thought provoking facts. Then, we’ll dive into the reality-based action steps for today’s marketing and sales theme. As hard to imagine as it may be to someone in the year 2018, …
Billions of humans depend on wheat as an important part of their nutritional needs. But chaff? Succeed Equine says, “feeding chaff with your horse’s concentrated feeds is all about increasing chewing time. Along with free choice hay or turnout on quality pasture, this is a great way to help …
Wheat, Chaff, and the Monday Morning Manufactured Housing Sales, Marketing Meeting Read More
“State associations representing manufactured housing communities – Manufactured Housing Communities of Arizona (MHCA) and the Manufactured Housing Community Owners Association (MHCO) of Nevada – both of which had previously withdrawn from the Manufactured Housing Institute (MHI), have announced the formation of a new, independent post-production manufactured housing association,” said the …
New Manufactured Home Industry National Association Related Statements Read More
Every business ought to periodically look at their performance metrics. That reality check could be Daily, Weekly, Monthly, Quarterly, Annually as well as in units of 3, 5, 10 or even 20 years. Then every business, person, and operation should ask themselves, ‘what’s the potential for my business or location?’ …
In a message forwarded to the Daily Business News, MHVillage (MHV) confirmed troubling data that has been presented in person to dozens of gathered industry professionals. The factoids were shared by MHVillage’s Co-President, Darren Krolewski, using a positive-spin narrative. “Based in Grand Rapids, Michigan, MHVillage Inc. is the nation’s premier …
MHVillage Confirms Data, and Michigan Operational Slide Revealed Read More
Is your manufactured housing location or operation a small – or even tiny – David fighting a metaphorical Goliath? The featured image above cuts to the chase of the ancient Biblical drama of David and Goliath. Let’s just say that despite the difference in size, plus long odds, David …
Almost any problem you can think of is an opportunity in disguise for those who have the proper motivation and mindset. When “bad news” related hits conventional housing or manufactured housing in your market, that’s when the jiu jitsu opportunity bell should be going off in your mind. 1) …
There are many times in dealing with prospects that a sales person, or a selling community manager, faces a decision. It can be summed up like this. Should I tell the truth, or should I shard the truth, or even tell a lie? What if telling the truth might cost …
Truth or Consequences – Monday Morning Sales, Marketing Meeting Read More
“Scientia potentia est,” is Latin that is commonly translated as Knowledge is Power, but it is more accurately translated into English as Knowledge is Potential Power. All Knowledge comes from one of two sources, your own experiences, or insights learned from the experiences of others. There are no exceptions. …
7 Surprising Keys to Unlock Manufactured Housing Industry Sales Success Read More
To do a good job of marketing and selling, one must first have a sense of the broader, and local market elements. We’ll share some examples today that are essential for a marketing or sales professional in manufactured housing to understand in order to be effective with qualified prospects. We note …
Today is going to be DIFFERENT. Open your minds for something simple, yet profoundly effective for those who dare embrace it. It’s a Success Tip that Warren Buffett’s over half-a-century partner Charlie Munger believes in and practices. It’s this. Reading for understanding. Reading, and being able to admit that …
Sales professionals and leasing agents in manufactured housing get faced with a daily choice. It could be phrased like this. Is it better to be a ‘Kiss Up,’ or ‘Candid? ‘ To be sure, someone can be both honest and polite. But to allow someone to believe something that …
