Millions could care less about politics. Many don’t want to talk about religion either. Especially those in business, who want to be able to serve as many people as possible, topics like that are almost a taboo. Then there is “industry politics.” Some only want to hear ‘good news.’ …
Buckle up for what may be the most important topic so far this year, for this session of the Monday Morning Manufactured Home Sales and Marketing Meeting about “Style or Substance.” Executive summary? Style matters, but properly understood, the industry evidence demonstrates that substance is proven to matter more. …
Let’s summarize what clear data (facts), Frank Rolfe, and MHVillage’s Darren Krolewski statements should be informing all manufactured housing professionals, owners and investors. Modern manufactured homes are widely misunderstood. If this weren’t true, you’d be selling many times more manufactured homes at your location(s) than is currently true. That summary …
As pop-culture, politics, and economics meet, a reality check is hitting America. The nascent trend may not yet be high on many people’s radar. But that’s why it’s worth looking at now, as the 2018 mid terms are about 6 months out. The Kanye West/Candace Owens controversy will be out …
A manufactured home industry marketer for a well-known firm made a number of interesting admissions the other day. We’ll touch on that later below. But first, let’s start with the principles, and then move to the details. Keep in mind that we not only raise important issues for manufactured housing, …
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was …
It should be patently obvious that among the best possible sources for information on manufactured home living are consumers. Unfortunately, as the Daily Business News has documented for years, the news stories found in much of the mainstream media routinely sees a negative tilt to manufactured housing, often incorrectly …
Are They Among the Best Advocates for Manufactured Housing and Manufactured Home Living? Read More
The people who say ‘there is no silver bullet’ are sincerely mistaken. There is proven path that once used, might seem to the less informed to work like magic. But it is actually a matter of common sense, routinely applied. What are our industry’s greatest outside enemies? They are …
“Silver Bullet,” Manufactured Housing’s Monday Morning Sales Meeting Read More
You may know the axiom, “If you keep doing the same things, the same way, expect the same results.” What does that mean for anyone selling in the manufactured home (MH) industry today? Several things. The independents in the MH industry, sources say, lacks enough strategists. For example, not …
‘You Are Either Clayton Homes, or You’re Not’ – Monday Morning MH Sales Meeting Read More
When the National Association of Realtors ™ (NAR) does research, they often get granular in their details. “A growing share of homebuyers are millennials, and more of them are purchasing single-family homes outside of urban areas, according to the 2016 National Association of Realtors® Home Buyer and Seller Generational …
It isn’t every day that a U.S. Senator tells America that he grew up in a “trailer park” [sic], and later bought a “mobile home.” And it isn’t every day that a world-famous brain surgeon tells America that manufactured homes are “amazing.” Everyone in sales or marketing ought …
Put Taxpayer Funded Comments to Work for Your MH Location, Monday Morning Sales Meeting Read More
All planning ought to be based upon reality. It’s not easy for a person to be objective about themselves, or their location/operation. Multiple HUD Code manufactured home producers and lenders reps have shared with the Daily Business News a similar observation. What is that third-party, outside looking in observation? …
Understand, Plan, and Execute – Monday Morning Sales Meeting Read More
Is there a “secret” to success? It’s a question tens of thousands in manufactured housing, and millions beyond our industry, want to know more about. Yes, there is a secret, but it’s no secret says Michele Tafoya, Sideline Reporter for NBC Sunday Night Football. Tafoya shares the secret…that millions …
Michele Tafoya’s Success Secrets, Adapted for Manufactured Housing Pros Read More
If the third richest man in the world (net worth of $87.5 billion as of February 17, 2018, per Wikipedia), and the biggest boy on the block in manufactured housing (MH) was to give you some advice, would you take it? Can you think of a good reason why …
What does “News Through the Lens of Manufactured Homes, and Factory Built Housing” mean? Almost anything you can think of has some direct or indirect influence on manufactured homes (MH) and factory-built housing. Two obvious examples. Tax cuts and regulatory reform are political and economic issues that touched the …
The markets continue to digest the trade war talk. Word is that the president will announce that economist Larry Kudlow will replace Gary Cohn, which if true, is an interesting signal. Kudlow has opposed the tariffs, except as a negotiating move. Tax cuts phase two was a topic today, what’s …
“The Flathead County Board of Adjustment gave the go-ahead to developers seeking a conditional-use permit that would allow for manufactured-home park in Evergreen,” said the Beacon. West Evergreen Estates, a project by developers Michael V. Seaman and Garry Seaman, would include 122 home sites on 33 acres located off …
New Manufactured Home Community Project OK’d by Planning Board Read More
In an Industry Voices guest column, Susan Brenton, Executive Director of the Manufactured Housing Communities of Arizona (MHCA) explains their association’s goal for a new law that has gone into effect. “Real estate personnel are now allowed to sell homes in manufactured and mobile home parks without first …
“New Law,” Using Real Estate Agents to Sell More Manufactured Homes Read More
Who does the better job selling? A smart person, or the simpleton? As with many situations, that depends on the details. An example will clarify. When the wise are using their wisdom to objectively test, analyze, refine and improve, those may lead to superior results. But let’s imagine …
“If you are not catching flak, you are not over the target” – is an Air Force maxim. Its reverse is equally revealing – “If you‘re catching flak, you‘re over the target.” – and it means you are likely near the mark or are scoring direct hits. There has …
