Most professionals don’t like being deceived, especially when it comes to their money, investments, and business interests.
That’s a safe statement without doing an opinion poll. Given that premise, this article reviews in some 650 words the Manufactured Housing Institute (MHI) self-proclaimed ‘partner’ in publishing, MHInsider, using their own data and claims.
Hold onto your wallet.
MHInsider emails link it to Datacomp and MHVillage.
The infographic should be read in conjunction with the prior Daily Business News article linked further below. Each image shown are from their emails, or their website, unless otherwise shown.
They demonstrate that MHInsider outrageously claimed to have 31,500+ ‘circulation,’ when their own ‘views’ counter on their own website clearly reveals a tiny fraction of that total. Some of their recent articles on this date were viewed only a few dozen times (see examples below). The highest one we’ve viewed in fact-checks and analysis was over 570, but that has been online since 2017.
Here is the infographic compiled by MHProNews. It is provided under fair use guidelines for media, which is a well-established legal principle.
Dare to Compare
By contrast, we’re going to show a few examples from MHProNews as of the date and time shown. Keep in mind that MHProNews is a large, complex site with multiple cPanels, so there is more traffic than what is shown below. That said, in candor, it’s the larger metric among our cPanels.
Usage Statistics for manufacturedhomepronews.com
Summary Period: October 2019
Generated 07-Oct-2019 07:02 CDT
Rank | Hits | URL or ‘referral path’ per Webalizer on the data and time shown
Note the article linked below was posted at 12:48 AM ET. As a reminder, these metrics were produced by Webalizer at 7:02 CDT, which is 6.02 AM ET. So, in about 5 and 14 minutes, the article below already had more hits than many MHInsider articles do after weeks online.
Rank | Hits | URL or ‘referral path’ per Webalizer on the data and time shown
| 133 | 104 | https://www.manufacturedhomepronews.com/i-dream-of-jeannie-cocoa-beach-clean-fun-1812-overture-fact-checks-and-manufactured-housing-news |
This is a professional audience, so, we tend to focus on site data from MHProNews. But below are some examples of hits on specific articles on MHLivingNews. As it’s a publicly-focused website, the target audience is larger. So logically, one would expect more hits.
Usage Statistics for manufacturedhomelivingnews.com
Summary Period: September 2019
Generated 01-Oct-2019 08:17 EDT
Note that several of these articles have been online for YEARS. They have similar levels of traffic month after month. Keep in mind this is a one month total. MHLivingNews/MHProNews totally dominate.
Rank | Hits | URL or ‘referral path’ per Webalizer on the data and time shown.
The points to be made are simple, yet profound.
In no particular order of importance:
- MHProNews totally dominates on the news side of manufactured housing.
- On the MHLivingNews, the same principles apply.
- In less than a week, pulling visitor and pageviews data from only one of several MHProNews cPanels, here is what was reported as of 7.02 AM ET this morning, less than a week into the month.
- Visits: 154,758 Pageviews: 660,979.
- So, the ‘average’ visitor on MHProNews views on average 4.27 pages per visit. There is nothing in manufactured housing trade media that even comes close.
This confirms what Casey Mack and other sources at Legacy Housing previously reported.
As a shameless self-promoting plug, you can learn more about our proven marketing, advertising, public relations, and other business-development, professional recruiting, educational, video, website, or professional services at this link here.
Keep in mind that their apparently deceptive claims or use of data isn’t limited to MHVillage/MHInsider. The Manufactured Housing Institute (MHI) and Clayton Homes also seems to have their own problem with consistency in data and claims.
See the related reports linked above, below, and further below the byline and offers. That’s Manufactured Home “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © (News, fact-checks, analysis, and commentary. See more below the byline, notices and sign up for our free x2 weekly emailed headline updates.) ## (News, analysis, fact-checks, and commentary. See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them. Third-party images and content are provided under fair use guidelines.)
By L.A. “Tony” Kovach – for MHProNews.com.
Tony earned a journalism scholarship and was recognized with the prestigious Lottinville Award in history from the University of Oklahoma, where he also studied business management with a perfect 4.0 and made the Dean’s List. Tony has earned multiple awards in manufactured housing and in history. He’s a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.
Office 863-213-4090 |Connect on LinkedIn: http://www.linkedin.com/in/latonykovach
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The text/image boxes below are linked to other reports, which can be accessed by clicking on them.
Update:
Wow! Giving Credit, Interesting – What Rick Robinson, MHI’s General Counsel, Said About Zoning Battles | Manufactured and Modular Housing Industry News
At MHProNews, its part of our code to present an accurate presentation of a given topic. We also believe in giving credit where it is due. That’s putting the principle of the ‘separating the wheat from the chaff’ to work. With that in mind, the following is an article from …
