“The report of my death was an exaggeration.”
~ Mark Twain
So said the great American author and humorist after reading his own obituary on June 2, 1897.
Well, the IBISWorld Report was something like that for the manufactured housing industry. Politics, financial log jams and poor industry image, added in to the low ebb of the economy and housing market, could be pall bearers for this reported – or – occurring demise.
But wait – that is an exaggeration. Passionate commitment is still engaged, as reported and posted here each day in the Daily Industry Business News Blog, The Masthead Blog, the Industry Voices Guest Blog and monthly Feature Articles. Top notch pros are here with information, inspiration and innovation to help in your area of Industry service and dedication. Join with thousands of others to make a difference.
As Gandhi said, “Be the change you want to see in the world.” … in the manufactured housing industry.
Here for June is line-up of twenty-two pros who felt it worth their while to devote time to share with you their expertise. Let’s get right to the new articles!
Featured Articles and Reports for Vol. 2, No. 9, 2011
Alphabetically by Category
BOOK REVIEW
Tracey C. Jones – Book Review
• Four Star Wisdom for Corporate Generals
COMMUNITIES
Edward ‘Eddie’ Hicks – Investing in Manufactured Home Communities
• The Manufactured Housing Industry Needs to…
Chrissy Jackson – Land Lease Community Management
• Guidelines for Living: Content Area of Guidelines
Joanne Stevens – Manufactured Home Community Value
• The Top Ten Reasons to Be in the Mobile Home Park & Manufactured Home Community Business
Don Westphal – Manufactured Home Community Planning
• Extreme Makeover, Community Edition – aka Ryder Park, Milford, Connecticut – Part Two
FINANCE
Kenneth Rishel – Manufactured Housing Industry Finance Commentary
• Many Boarded the Titanic Unprepared
Dave Shanklin – Manufactured Housing Industry Financing
• Top Five Reasons Why Underwriters Decline Loan Applications for Manufactured Homes in LL Communities
GENERAL INDUSTRY/COMMENTARY
George F. Allen – Manufactured Housing Industry Commentary
• Mystery Shopping
Michael Barnabas – Manufactured Housing Industry Solutions
• Dark Messages Bring New Hope
Chad Carr – Best Practices for Manufactured Housing Business Success
• If it’s Actual, it’s Possible
Suzanne Felber – Grass Roots Image Campaign
• Now Is the Time
L.A. ‘Tony’ Kovach – Manufactured Housing Industry Perspective
• Is Journalism Dead? Are Trade Journal’s Dying with it? Why Should Manufactured Housing Pros Care?
Shawn Mullins – Factory-Built Home Building
• Bells and Whistles vs. Nuts and Bolts
George Porter – Manufactured Housing Retail and Media Education
• Adapt, Migrate or Die – Part III
INSPIRATION/PEOPLE SKILLS
Tracey C. Jones – Personal and Professional Excellence
• Just Say No to the Status Quo
Greg McClanahan – Soft Skills and Personal Development
• A Bigger Purpose
Zig Ziglar – Motivation & Inspiration
• Training Lesson: Making Good Decisions…Here’s How Zig Does It!
LEGAL
Nadeen Green – Legal, Fair Housing
• Model Good Policy with a Good Model Policy
MANAGEMENT
Tim Connor – Management
• Making Yourself Indispensable
MARKETING
Bob Stovall – Manufactured Housing Industry Internet Marketing
• Marketing Manufactured Housing Using Email
SALES
Tim Connor – Sales
• Surrender
Mark Hunter – Sales
• Selling a Price Increase: Is there a Good Time?