As one of Bob Stovall’s recent blog posts and Rachael Biermann’s article remind us, the upswing from a recession is a great time to position yourself for the future. How do you do this? In these hi-tech times, it must include the willingness to re-evaluate what you’ve done and be open to changing to new ideas, because many new approaches can work even better for you! Obviously, you don’t toss out what works; rather, use the concept of ‘parallel paths.’ Think of it as you would diversifying your investment portfolio, and come up with multiple streams of marketing for your business. Then think to about the best sales approach for each of those marketing streams. If you do that, your business will see either steady or explosive growth…
Besides Bob’s wonderful series on internet marketing and Socialnomics, we plan to have a new series of articles and/or blog posts soon on just how to practically apply proven new strategies for your operation. We plan to have articles and guest posts by those who have walked the walk and have gotten the results. For example, I interviewed a sales person yesterday. The lady closed 9 homes solo during November! Not November 1999, but November 2009! In another case, a new comer to our industry closed 12 homes in 60 days, again, this year. In a third instance, one gent closed over 200 homes solo in some 3 years.
We’ll take you inside the stories of proven performers like these. If you’ve got a good – true! – story, please do call or email, we’d be interested in hearing and sharing it with others. Don’t given in to the temptation to be stingy, remember, if we don’t keep our factories building, even performers can suffer if we aren’t ‘total team’ minded.
By reading the facts about performers like these and others in our industry, you’ll see how to move yourself and/or your team ahead in 2010.
Being Open to Change is critical. I’ve met many a professional over the years who ‘thought of themselves’ as being open to change, but we all have that tendency to go into ‘default mode.’ We tend to fall back into our comfort zones. This is where teaming up with others on in your profession can be huge, because we often need another set of eyes to tell us if we are really growing and adapting, or if we are just kidding ourselves into thinking we are changing, when in fact we haven’t.
Speaking of change…
If you are a regular reader at www.MHMarketingSalesManagement.com, you’ve already seen that while some of writers are pros open do doing contract work for your firm, others are industry pros who are sharing their knowledge and insights with you in a do-it-yourself fashion! Some of our writers have zero interest in a new job, don’t do consulting, and have no service to sell – they simply love the industry and want to see it move ahead! We gladly showcase ANYONE of these categories!
The point is you are getting the best of both worlds here at www.MHMSM.com, tips from top talent you can use on your own, or tips from top talent that you can get their professional services if you need or want that extra hand. Either way, you are the winner for reading and using new concepts you’ll find here. Either way, you have the TOOLS and RESOURCES that makes positive change a doable reality!
Thanks for making us the largest and fastest growing Trade Journal in the factory built housing world! Please keep on telling your friends and associates. In these challenging times tell your competitors too, because the rising tide will raise all ships. ##
