Let me briefly point out that my truly better half’s article on the presidential candidates had already drawn thousands of readers from around our industry, and is getting attention from outside MH nationally too.
As of last night, The Gateway Pundit and over 600 others news and political commentary sites have picked it up. This morning, that total had more than doubled, to over 1400 – see screen capture below.
This is a good sign for MH and our trade media platforms – MHProNews and MHLivingNews – on many levels. It demonstrates our ability to get mainstream media coverage on topics from an MH perspective. We did this thousands of times last year, as one of the articles in our new Amazing April Showers line up, found below demonstrates.
MH Projects vs. MH Reporting
Our team wears multiple hats in the MH space. Marketing, training, videos, recruiting and PR are among the services we provide industry firms like yours. We are widely known for our twin, industry leading, trade media platforms – MHProNews and MHLivingNews.
When it comes to MH industry reporting or analysis, while mindful of our friends, we take a pro-MHIndustry stance in our writing and reports, while seeking accuracy for the sake of all. The two are mutually complimentary.
We showcase good news as often as possible.
Why is accuracy and drawing attention to problematic issues important? By way of analogy, a consultant who fails to advise a client about a problem area the consultant uncovers – even if the client doesn’t want to hear about the problem – is failing in his duty to a client.
Similarly, a trade publisher that sees a problem area and fails to report it, is failing their audience and faithful readers. Credibility on issues is enhanced with proper reporting, and thoughtful commentary. FYI – as on all issues relating to MH, we certainly invite other points of view in the form of industry guest comments.
You can’t fix a problem if you don’t know or understand its causes
What does that mean if some one, thing or entity has screwed up? Well, you can’t make Omelets without cracking some eggshells. Nor can you make someone happy if you expose them or call someone to account for their actions.
Hey, we all make mistakes. What happens after the error is noticed? Does the responsible party or persons take responsibility? Do they do what is needed to correct the issue? Those are what counts.
The majority of those in MH today are and strive to do things right. Some – for whatever reason(s) – don’t.
When someone is in a position of authority – as HUD’s Pam Danner is – and a pattern that is problematic to MH develops, as pro industry trade journalists, we have to call that out for scrutiny. We also need to look at what caused the errors in the first place.
The MH Industry is poised for serious growth. Billions have been and are being invested in this sector, as some of the articles below will reflect.
Without spotlighting problems as well as opportunities, the chances for growth are limited. Sweeping an issue under the rug is usually a fine way of creating a pile of dirt that will be found later on.
To fuel more sustainable and profitable MH growth, we’re presenting in Amazing April 2016 a series of articles on an array of topics. We hope you’ll find many of these useful to you and your colleagues or team members.
With no further adieu, let’s dive into this month’s Featured articles, videos and reports on MHProNews.com.
Featured Articles and Reports for Vol. 7, No. 7, 2016
Alphabetically by Category
COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)
• “It’s Not Over Until the Fat Lady Sings…”
by Nadeen Green, JD
Fair Housing…it’s the right thing to do! This has long been my mantra as a fair housing teacher.
GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS
• Addressing the Dirty Laundry – Manufactured Housing & the Mainstream Media
by John Bostick
We all have wonderful stories to tell about our industry. We all have glowing letters from satisfied customers, telling how much they love their manufactured home and what a great financial decision it was.
• Clayton Celebrates a Culture of Craftsmanship
by Clayton Homes
Thousands of skilled workers built over 34,000 quality homes in 2015
MARYVILLE, Tenn., March 15, 2016 /PRNewswire/ — The Clayton home building group has released a video showcasing the talented men and women who, along with other team members, build thousands of manufactured and modular homes every year for families across the U.S.
• We The People – How Manufactured Housing Pros – and All Americans – Can Prosper Anew
by L. A. “Tony” Kovach
For years, MHPros have been pounded by regulatory over-reach flowing from Washington DC. Is there a simple answer to these vexing and costly DC edicts from an alphabet soup of regulators? If we are to believe the eloquent words by others that follow, the only answer should be, yes.
• HUD’s Pam Danner love-fest over? Time to Revisit Vic DeRose for MH Program Top Spot?
by L. A. “Tony” Kovach
Prior to the selection of HUD’s Pam Danner, Esq., long time readers of MHProNews.com may recall that MHI and MHARR both agreed on asking for Victor A. DeRose, Esq., for the HUD Code MH program’s non-career administrator.
• 2016 Tunica Manufactured Housing Show Recap Video and Report
by L. A. “Tony” Kovach
Let’s be blunt. Go back in time several months, and there were a lot of pros who were nervous about the impact on this year’s event when Clayton Homes decided to cut back on their presence in this year’s Tunica Show.
• Secrets! The Common-Sense, Informed Woman’s Guide to Manufactured Housing Succe$$
by Soheyla Kovach
Ladies, do you ever shop? Guys, have you ever taken dollars and used them to purchase a product or service that you, someone you care about, or your operation could benefit from?
•12 Reasons an Educated, Professional Iranian-American Woman Supports Donald Trump
by Soheyla Kovach
America is a good country, and I’m very happy to be here legally in the United States.
•Buffett’s Berkshire Hathaway Stake in Wells Fargo nears Ten Percent
by Matthew Silver
As Warren Buffett’s Berkshire Hathaway approaches ten percent ownership in Wells Fargo & Co., mostly through several of Berkshire’s subsidiaries,…
•Deer Valley Stock Worth the Risk, Says Brian Grosso
by Matthew Silver
Writing in seekingalpha, Brian Grosso tells MHProNews Deer Valley Corp. (OTCQX:DVLY) common stock is undervalued and may be a good investment because the stock is trading so low for no apparent reason.
•Judge Garland has Ruled against Small Employers in the Past
by Matthew Silver
Tom Scott, the California Executive Director of the National Federation for Independent Business (NFIB), writing in ocregister, says President Obama’s choice…
•Sun Acquires Carefree Communities
by Matthew Silver
Headquartered in Southfield, Michigan, Sun Communities, Inc. (NYSE:SUI) is acquiring Carefree Communities Inc. from Centerbridge Capital Partners II, LP for $1.68 billion…
• Do you support our industry?
by Tifanee McCall
Trade associations, their board of directors and executive directors dedicate countless hours and dollars to keep you apprised of our ever-changing MH Industry.
MARKETING
• How To Handle A Negative Review Online
by Wayne Coakley
It is inevitable that at some point someone will post a negative review about your MH business in an online forum.
Read more…
PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION
• Can you let go of – yesterday and tomorrow?
by Tim Connor, CSP
The most common challenge for most people is to stay focused in now moments rather than the issues, memories, regrets or mistakes of yesterday or the challenges and opportunities of tomorrow or spending time with the wonderful memories of yesterday.
•Life isn’t Fair or Unfair
by Tim Connor, CSP
Life isn’t fair and it isn’t unfair. It just is. Life is neutral. It brings each person unique opportunities or challenges to learn and grow as a result of the events or circumstances that cross their path.
• ZigOn Uncle No Name
by Zig Ziglar
His name was Wally Amos and he built a $100 million business selling his “Famous Amos Cookies.”
