Another New Record! 30,300 readers here in July 2010 know what’s right! That’s 3700+…
…more readers than July.
We have THE MOST:
- top-featured writers,
- industry news including exclusive PODCASTS of NEWS AT NOON–fast, insightful business and market reports you can benefit from every biz day. Sign up now free and enjoy.
- Plus exclusive INdustry in Focus Reports.
More great features…read all about it below.
All across the country schools and businesses are closed for vacation, while state legislatures are adjourning and federal government offices are taking a recess – BUT here in the Manufactured Housing Industry, we completed one Call to Action…
- By August 5: LET’S GO GREEN! YOUR assistance was needed to support MHI’s call to ensure that the Senate Energy and Natural Resources Committee favorably reports the Energy Efficient Manufactured Housing Act (S. 1320) sponsored by Sen. Jon Tester (D-MT).
…and THERE ARE STILL TWO TO GO:
- By August 23: LET’S EXPAND EXISTING MARKETS AND OPEN NEW ONES! YOUR assistance is needed to support the On-Site Completion of Construction of Manufactured Homes published by HUD on June 23, 2010, with key clarifications and modification proposed by MHARR.
- By September 30: LET’S UTILIZE SOME AVAILABLE MONEY for Retailers! YOUR assistance is needed to contact members of Congress and ask them to support the Dealer Floor Plan Program Extension and Improvement Act of 2010. This can benefit retailers, communities and manufacturing.
THE MORE WHO RESPOND, THE GREATER OUR IMPACT WILL BE!
The Revolution Spreads! Here’s the action one company is taking. Because the Home Idea Factory and Lifestylist® Suzanne Felber (www.LifeStylist.com) are committed to the growth and success of our industry, they took action to send out this message to their readers:
“I got the best gift in the mail the other day – a copy of The Manufactured Housing Revolution – a new book that was edited by L.A. ‘Tony’ Kovach. It was really exciting to see the article I wrote, “I Only Decorate Houses I Want To Sell,” was included in the book and we had a quote on the back cover! Tony really has been helping spread the word about why factory built housing is the preferred form of construction on his www.mhmsm.com site, and putting some of the better articles from his site in book form was a great idea. You can get a copy of this at:
http://www.manufacturedhousingrevolution.com.”
You are either going to catch this wave or miss it. Show YOUR commitment! Get copies for yourself and your organization today, and join the Revolution! Spread the word!
Note: this book is also reviewed in George F. Allen’s Feature Article in this issue (see below).
Be sure to tune in to Erin Patla’s redesigned Podcasts of the Factory-built Housing News at Noon–including Industry–specific Markets news-and well as Podcasts of our outstanding Featured Articles; Eric Miller’s ground-breaking, exclusive INdustry in Focus Reports, and your favorite industry experts and related pros who return to bring you this month’s new Featured Articles. The accent is on more green – in financing, income and energy-efficient products and practices.
Featured Articles
and Reports for August 2010
Once again, we bring you “All the Best:” Top-Talent professionals from A for Adams to Z for Ziglar! Let’s get started with your big August line up…
Joe Adams – Marketing
• A Journey in Successful Marketing: Identifying and Correcting Ten MH Marketing Mistakes. If you think the role of marketing is to make sales – wrong. Think again.
George Allen – MH Housing Book Reviews
• New Manufactured Housing Book Reviews! Are you the first or the last to know about these must-reads?
Chad Carr – Management
• Pillar Four-Getting the Numbers Right. Do you know the ten steps you need to take to make sure you know exactly how much money you have and where it is to sustain profitable operations?
Tim Connor – Management
• Empowering Employees. Will empowering employees improve performance and increase organizational effectiveness or create stress and havoc?
Tim Connor – Sales
• Common Sales Myths. Do you know the five “truths” that actually sabotage your MH sales success?
Nadeen Green – Legal, Fair Housing
• Fair Housing Is Not All Black and White. How can iguanas, “hellos” and food stamps put your MH community at risk?
Mike Hourigan – MH Business Practice
• When you think about it: A novel approach. Are you “flying the plane” of your MH business or crashing it?
Susan Knowles – MH Community Service Provider Resources
• Why Settle? Exploring your MH community’s service provider options. Feel like there is just something missing from your relationship with the cable company?
L.A. ‘Tony’ Kovach – MH Industry Reporting
• Builders of Mods and HUDs-Can They Get Along? Yes or no? Build up the industry or tear it down. Choose your future.
Stephen Lefler – Energy-efficient MH homes and appliances
• Plunge into the “Green” Pool. How can the manufacturing and modular home building industry surpass the conventional home builders during this economic window of opportunity in the house construction business?
Greg McClanahan – Soft Skills and Personal Development
• Everything You Do Matters. How do butterflies affect the future of the Manufactured Housing Industry?
Eric Miller – MH Industry Reporting
• Fleetwood Enterprises Liquidates, Products Live On. Is the MH Industry giant totally gone?
Eric Miller – MH Industry Reporting
• Legacy Housing, LTD Aims at Quality, Affordable Homes Sold by Independent Retailers. “This will make you proud to be an American when you see how everything comes together.”
George Porter – MH Historical Perspective
• Vanishing Americana. Are you aware of the colorful origins of the MH industry and the families that disappeared when the early homes did?
Kenneth Rishel – MH Industry Finance Commentary
• Credit Matrixes can be a Plan for Success or a Plan for Failure. What kind of credit matrix can create sustainability?
Dave Shanklin – MH Industry Financing
• California Expects More Banks to Provide Loans for Manufactured Homes in Communities. Is there evidence of new stability for the MH chattel finance industry?
Bob Stovall – Online Marketing
• Online Marketing 1-2-3, Part 2 – eMail Marketing. Knowing the “do’s and don’t’s” of email marketing can make or break your business.
Don Westphal – MH Community Planning
• Going Green? Green is good – financially and ecologically.
Zig Ziglar – Motivation & Inspiration
• Zig on… Problems vs. Opportunities. What can you learn from boxing-great Gene Tunney?
If you want to grow your results, stay informed and get ahead, make us your top stop online every work day, or catch up on weekends like thousands already do!
