There are news items that are interesting. Some industry news falls into the category of “important.” But you never know when a news item is “Don’t Miss It” – news or commentary that is so important to you and/or your location/operation, that you are ever-so glad you saw it – and when your competitor …
“When everyone is going right, look left.” – Sam Zell. Technology and mega-mergers often grab the headlines when it comes business news. News about social media and Google? Ditto, in essence those are offspring of the tech sector, too. As many manufactured home pros know, perhaps one of the least appreciated opportunities that exists in …
Manufactured Housing Industry Overview – October 2016 Read More »
In a social media savvy world, pretty – and crude – words, pictures and videos have become common fare. Millions are numbed or jaded by efforts to manipulate them. Millions sort past marketing messages by seeking references from third parties, which are often more trusted. So one of the qualities sought by thinking consumers, readers …
Columbus Day and (re-) Discovering Manufactured Housing Read More »
The front lines of the struggles for affordable housing are a routine backdrop to the news, tips and commentary found on MHProNews. Our industry’s professionals know the solution is hiding in plain sight. What’s next? How does that message advance more broadly into the public sphere? No one can fix or accept what is overlooked, ignored or …
Obstacles and Opportunities in Affordable Housing – October 2016 Read More »
Every professional knows this to be true. Success is always predicated on a system that routinely produces a reliable result; a desired outcome. Factories have systems. Lenders and insurance companies, they have systems. Attorneys – boy do they have systems! Perhaps one of the least systematic areas in our industry would be marketing and sales, …
Stating the obvious: no matter how carefully a project is planned, something may still go wrong with it. No matter how great a product, service, company or person is, someone may still misunderstand. When misunderstanding takes hold – or something goes the wrong way – what does the motivated business professional do? Nothing, just accept …
Opportunity vs Reality – Insanity or Insanely Simple Read More »
There are advantages and disadvantages to being politically incorrect. Some of our industry friends and colleagues are very into being PC, others are opposed. There is national political correctness, as well as MH Industry PC too. I was listening to un-PC Donald Trump talking about the $800 billion dollar annual U.S. trade deficit. He was …
Truth matters. We all have the right to our own opinions, said Daniel Patrick Moynihan, but we don’t have the right to our own facts. Today will be – as so many days here are – about the truths heard from Industry Voices (IV) like YOUR’s. These voices are from your colleagues and peers. From …
Industry Voices – To Tell the Truth – Fair and Balance Read More »
When speaking at live industry events, one of my favorite questions for attendees is this. By a show of hands, how many of you think that media stories about manufactured housing and wind storms harms our industry, and our sales? So far, every hand in the room will shoot up to that question. No one …
Media Wars, MH Industry and Pros Like You – In Case You Missed It (ICYMI) Read More »
Let’s begin by stating the obvious. We have and do support the good things that MHI does. But to paraphrase what Teddy Roosevelt said, it would be wrong – disloyal – not to oppose and expose the latest unforced MHI staff error. It’s being done for the sake of the many. It would be wrong …
