Fact. While some struggle to survive, others thrive. So the thrivers make it self evident that all the people, tools and resources needed for the great manufactured home revival are within our reach. What is need by more owners, managers and pros at all levels are the vision, belief and attitude necessary to source and …
We will start another 'smorgasbord' of topics in this column, beginning with using Fear in marketing, and moving on to other industry impacting topics. Let's briefly define the principle of Occam's Razor: that the simplest explanation is often the correct one. In marketing and sales, we want to have a compelling message. Most professionals will …
It is unlikely that anyone one else will provide this post-election MH perspective. What did this election prove? There are many take-aways, we will focus on one. It is this. Manufactured housing could have decided this race in either direction. Let's see how. There are approximately 4 million residents of HUD Code manufactured homes and …
Right about now, many are wondering who or what an Emily Goode Smorgasbord is? Well, you know that a smorgasbord is a buffet style sampling opportunity. We will cover a number of topics in rapid fire sequence, the first of which is Emily Goode. There is a good reason why we have left Jan Hall's …
The fury of election year politics is almost behind us and the focus in this issue is the knowledge and opportunities for growing your business. Speaking of opportunities, it would be great to see many of you at live, business building opportunity events such as Iowa, Louisville and Tunica. It is always a pleasure to …
One of the most common fibs told today is the Occupy Wall Street style deception of "tax the rich." First, we can't close the budget gap by taxing the rich. John Stossel insightfully wrote earlier this year in Forbes: "But it’s a fantasy to imagine that raising taxes on the rich will solve our deficit …
After former Senator and one time presidential candidate George McGovern left office, he entered the private sector in 1993 by starting a small bed-and-breakfast. He later stated that he wished he "…had known more firsthand about the concerns and problems of American businesspeople while I was a U.S. Senator and later a presidential nominee. That …
Zig Ziglar famously observed: "You can get everything out of life that you want, if you help enough other people get out of life what they want." Giving is a way of Getting. We could express this in Mother Theresa terms or in purely secular terms of utilitarian self interest. That the Mother Theresa method …
One of the real pleasures and benefits available to pros in our industry is going to meetings and events. Dating back to the 1980s, I've been going to state association meetings – like the upcoming one I'll attend in Iowa or others found in our calendar of events – or at trade shows. Back in …
If you had a chance to 'vote' for the healthy return of our industry, would you do it? For 13 years after our industry's most recent peak in 1998, we have suffered a long down turn. We are now in month 13 of our MHIndustry upturn or recovery. We clearly have a long way to …
