Political Action and Lobby Day
…The necessity for political engagement, the understanding of the legal processes and dynamics at play along with discussion on how to improve our Industry’s political effectiveness were all among the topics covered…
Amazingly Allen, The IMHA and the Chairman’s Reception
It is my hope this upcoming weekend to carve out enough time to do justice to Bob Thieman and all who made Lobby day at the IMHA annual meeting such a fine function. It is also my intent to share some aspects of the Chairman’s Reception at the IMHA last night – or at least those parts of it that event which can be publicly shared…
…for example, I could tell you that I must vow to never, ever again to be without my ‘good camera’ close at hand. There were too many Kodak moments – okay, my current preferred camera of choice is a Sony – where words alone will not do justice, and where my cell phone’s camera won’t produce the quality or clarity that was needed!
For example, it was quite impressive to see a room full of adults be dazzled as George Allen performed feats of legerdemain before our very eyes
The Golden Egg
Marketing is all about:
* Standing out from the crowd,
* Setting yourself apart from the rest,
* Attracting positive attention and
* Bringing a stream of good prospects to your sales professional(s).
Turning Lemons into Lemonade
by Tony Kovach
On of my favorite Zig Ziglar quotes is this:
“When life hands you lemons, make Lemonade.”
If every time a business encountered a problem or situation, it approached that challenge with a solution orientation, how much further ahead would that business be? If we personally took those sour lemon situations and made them into lemonade, how much further ahead would you be or I be?
The Big 6.0! We are now 6 months old with this issue. Our www.MHMSM.com Issue #7 brings you a wonderful new face to our pages but one that thousands in the industry will remember, know and respect. We’ve also completed yet another record month in visits and traffic – thousands of pageviews daily! – now …
I use this opportunity as the first in periodic series of articles and blogs on the 2010 election and factory built housing. I want to make a far broader point than my brother’s campaign!
As a result of last week’s article referenced in last week’s blog, linked below http://www.mhmarketingsalesmanagement.com/blogs/tonykovach/positive-no-cost-public-relations/ a mover and shaker in the real estate development world gave me a call. We met on Thursday for breakfast. We met again Saturday for lunch, a ground level tour of his model homes in Chicago. The vision this gent …
Positive No Cost Public Relations…
…People in our business often complain about media bias against the HUD Code manufactured housing industry in particular. While there is no doubt a common negative perception, there is a sure way to change that and that is through one on one direct efforts. You don’t need to win everyone over, just enough people to keep you busy and profitable. Newspaper editors are often willing to share a different perspective. If you approach them professionally and often enough (don’t bug them to death, don’t be a total stranger either – some place in between) so they think of you when a need comes up for them. Magazines are interested in topical stories that fit their publication’s theme.
Running the Path
We are all on a professional journey. We all have our ‘professional path’ that we run daily. There are things we do that are important, and to borrow from the Franklin-Covey method for a moment, there are things that we do that are less important. Okay, if we are honest, some of what we do is just a waste of time.
What is important for a professional in our business is to stay informed about the manufactured housing industry and our place in it. We should know some of the names, some of the ‘movers and shakers’ and the issues. If we do, we are arguably better off for it, because we can better plan our own professional efforts.
We have what will no doubt be our strongest line up ever at www.MHMSM.com. Let’s rephrase that, this will be the Manufactured Housing INdustry’s strongest line up of articles ever in a single publication. Innovation – Information – Inspiration for Industry Professionals That’s a strong claim, but see who’s coming to these pages in 72 …
