Both projections and the early indicators are for a stronger consumer demand this year, as reflected by the Black Friday start of the Christmas shopping season. Since my better half loves to shop, we got a firsthand look at full mall parking lots, with people cruising to find a parking place. We saw lines at the checkout counters. Christmas music was in the stores and on the car radio, with that not so subtle annual push for Holiday cheer was in the air to make ‘smiles bright and wallets light.’

There is an excitement that is palatable for true shoppers during Black Friday. Shoppers tell others about their bargains, and how they lined up in the cold at 2 am for the 5 am opening, all to get the doorbuster deals. Interesting facts perhaps, but what is the connection between Christmas shopping at the malls and manufactured housing?

There are actually many possible take-aways, but the specific one in mind is how a good manufactured housing show, such as the 2011 Louisville Manufactured Housing Show, can provide for the Industry and pros like you benefits akin to the shopping mall experience. Let me let you in on a little secret. Our research shows that the 2011 Louisville Manufactured Housing Show is far and away the HOTTEST topic in manufactured housing at this time! Internet research, Google’s analytics and our Urchin stats underscore this fact. We are back doing record traffic at our site, perhaps due in part because we have the most news available on the 2011 Louisville MH Show. But what should be of interest to you is that the early attendance sign-ups for the show are up, up and away even far better than anticipated.

The insider whispers are that the sign-ups are at a record pace at this point, with almost two months to go until the January 12, 13 and 14th show dates in Louisville. A record now? Wow! This – and brisk mall shopping – both bode well for 2011.

But why is there, or should there be, this shopping mall and MH home show connection? Let’s take a look.

Are you in search of services and solutions to Industry related problems your enterprise has? Imagine the convenience of gathering most or all of your answers at the same place, super-mall style! What might take you weeks or months to glean other ways, can be obtained in hours or days at the Louisville MH Show. Plus you have all the benefit of face-to-face meet-and-greet interaction. At a regional home show like this, you can touch and feel products, meet the service providers, ask questions from a live person, while you size up everything from the look in their eyes to the firmness in the shake of their hands.

Like a good shopping mall, everything is under roof for the Louisville Show, at the superior Kentucky Exhibition Center (KEC).

What is better than a shopping mall is the fact that you can ride a shuttle to and from the show hotel to the KEC. Door-to-door service! Or drive your wheels and park a whole lot closer to the door than we were from the mall during shopping on Black Friday.

Are you in a business-to-business scenario? If you aren’t already exhibiting, then do what I did a few days ago, and get a booth space! I want to be where the action is, and plan to bring one or more team associates with me, too. A show like this is a great place to introduce new people to the Industry. Newcomers can be introduced to and learn in a few days what it might take months to do any other way. And since knowledge is power and time is money, the ROI and taking a promising team mate to the show can be very good indeed.

I should mention that the last count I was given was that remaining exhibit space was down to less than a dozen booth spaces. Maneuvers are also underway to see who will get the last of the show home spaces. If you want your business where the holiday mall style ACTION will be, grab one of those last show spaces NOW. Don’t snooze! Call Dennis Hill @ (770) 587-3350.

Louisville “Learn more and Earn more” opportunities include the following talks/seminar/introductions:

George F. Allen – (Col. USMC in Vietnam, of Allen Letter, TAC and Community-Investor.com fame) will explain and demonstrate to community managers and operators the “Ah, ha! Oh, no!” pricing formula for MH sales success. Good for the customer, good for you…a win-win system!

Eddie Hicks – Need to buy or refi a community? Let Eddie tell you how he can help you get competitive financing/refinancing on a community or development, even when traditional lenders have said no. Discover 207m, which some think the ‘M’ should be for “Magic!”

Ken Rishel will be presenting on profitable chattel financing NOW. If you think you can’t get MH chattel loans done today for ‘lack of financing,’ then come and attend this eye-opening ‘captive’ or sister company – in house financing – session! Ken will show you how his clients are selling more and earning more today, some earning more than ever before. Notable in this age of Big Brother, what he teaches is all legally compliant. There is a good reason Ken’s company won MHI’s 2010 Supplier of the Year award. Stop waiting for a federal bailout or the resurrection of Conseco someday, when a little leg work can bring you YOUR company’s chattel financing solution ASAP!

Bob Stovall and L. A. ‘Tony’ Kovach will present on the subject of Dominating your Local Market! Do you need more prospects? Better prospects? Then this is for YOU. This promises to give you lively and profitable insights on marketing today, combining live presentation, but also complete with a high energy video! You see how big companies are using social networking – well, you can, too! Maybe you have a website – or no website – well, learn how to make the web PERFORM and give you good ROI. Maybe your email marketing program is lacking – or just non-existent – then this is your best stop in Louisville to learn more.

Don Westphal will be presenting on the Community Series Home. If you own an MHC and need inventory to fill sites, stop and hear what Don has to say! His insights can save and/or make you MONEY. Don’s popular columns in our MHMSM.com feature articles every month are reason enough for you to come!

Want to make more money? Want to learn more so you can earn more? Then the 2011 Louisville Manufactured Housing Show should be the place for you and your team! Click the Show title to learn more details or find your easy online sign-ups.

We hope to see YOU at the SHOW!

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