The Manufactured Housing Industry is waking up to the fact that CBS News has given overall positive coverage to our industry, in the form of a Sunday show video report.
MHProNews' Matthew Silver's Daily Business News (DBN for short) article on that topic is found at the link below. Please read it, watch the video and then continue…
http://www.mhpronews.com/blogs/daily-business-news/cbs-highlights-manufactured-homes/
CBS News Video,
You'll see their short Commercial,
then their report
A few quick points.
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Are you seeing a counter-pattern – an emerging trend – in the mainstream media? We believe there is one.
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Instead of almost pure anti-Manufactured Home Industry stuff in the news, we are seeing more mixed messages with some silver lining – think the New York Times or Bloomberg reports – or the Tampa Bay, FL news report, where our Matthew Silver correctly says takes good news and try's to twist it into a negative.
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Or the almost purely good news report from CBS News, above! While the terminology obviously could be better, the report is quite fair and balanced.
On our public focused ManufacturedHomeLivingNews.com sister site, and here on MHProNews, we've been raising the bar on 'response' coverage as well as positive reporting about manufactured and modular housing. We've also spotlighted the good news about manufactured housing, in articles like this on on the rich and famous living in manufactured homes.
Stop and think! Did you notice how the CBS News report took a very similar take in their Sunday show report as we did in the article about the 'rich and famous' living in modern manufactured homes, linked above?
Coincidence?
Attention Non-HUD, MOD and PreFab builders…
Some in the MOD world think they can escape the 'image fight,' HUDs have to face.
Not so.
Our housing products both come out of a factory and modular or prefab producers are wise to take the same tactic that the auto Industry has for decades. You don't see Lexus bashing Corolla on TV ads, do you? Or Chevette's putting down a Cadillac?
Nor does that statement imply that MODs are superior to the residential style HUD code homes. As one study I saw indicated, there is a 'dynamic equivalence' between those two new home products.
Finance Related…
What could be seen in some corners as *** explosive comments and insights *** from a leading industry professional on finance and related topics, is coming! We plan to bring you that in our red-hot summer, June issue.
You will see and hear those comments for yourself, in the speaker's own voice, right here on MHProNews.com.
More Upcoming Insights on Financing
We will also be bringing you the video interview of Dick Ernst of FinMarkUSA.com who will raise related topics that may get the CFPB, nonprofit thinkers like CFED's Doug Ryan and others talking.
Is this a personal property (chattel) lending breakthrough? Planned SPECIAL Report on MH Financing!
We may have in hand in time for our upcoming June issue a 'breakthrough' report in MH Lending, that will be available for consumers, retailers, communities and others!
I was privately briefed on this plan by some key people with the lender in question. As I look at what other lenders are telling MHProNews – then consider what this seasoned lender is doing – my gut suggests this will be a quiet revolution.
At first, some pros will get it, others won't.
But as the understanding of this process is revealed, hundreds and then thousands could well turn to this lender for a way to navigate many of the current CFPB related challenges, and do it easier and more profitably!
We'll see if the report is in our hands for what's shaping up as a hot June issue…stay tuned.
Eastern Ohio Home Show results
The final numbers on the Eastern Ohio Home show are in! We've heard from a number of key people, all of whom praise Tim Williams, Andrea Reichman and the Ohio Manufactured Homes Association.
In turn, Tim, Andrea and others rightly praised the sponsors, supporters and the volunteers who made this big event happen!
A more detailed follow up will come you way in our upcoming June Featured Articles.
Praise for Geer and Hamilton
Those two last names have an almost 'founding fathers' feel to it, don't they? ;-)
We are getting well earned praise for Nancy Geer's House on the Hill and Jay Hamilton's positive media outreach outcomes! FYI, they'd be the first to say, theirs too are a team effort.
Trans-Associational Update
From businesses, association leaders and more, we are hearing praise for the trans-Associational effort outlined in this guest column here.
In fact, the only push back has reportedly come from 'the two usual suspects.'
The balance of comments? Solidly favorable.
This is also suggested by the traffic! Remember, ours is a small industry, so to see this kind of hit count in a week, that's Impressive!
Per Webalizer: Usage Statistics for Summary Period: May 2014, Generated 21-May-2014 07:34 CDT
If you've not seen it or shared it, where have you been? Click the link to correct or close that gap! HINT. It's all about capturing more of a trillion dollar housing market.
Even with Headwinds…
Even with the headwinds from The FEDs in over-regulation, the future is in our hands. We must tackle the tooth aches, we can't ignore them, or they will abscess.
We can't ignore the bad, we should defuse or turn it into something good.
We must also showcase the far more common good news that we have to share!
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As you will see in our upcoming part two of our exclusive Jim Clayton video interview, the future can look bright, but only if we dig in and tackle the problems while maximizing the opportunities.
We have headwinds, will we tackle them successfully to tap our multi-billion dollar opportunities?
Are you in? ##
L. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach
