You likely have heard the maxim, “Every problem is an opportunity in disguise.” America has its share of challenges, including the ever growing need for affordable housing. Manufactured housing is the very embodiment of durable, quality, affordable homes! Think about the following facts.
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Incomes for tens of millions of Americans are down.
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10,000 seniors are retiring daily.
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20,000,000 new housing units are needed between now and 2030.
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Budgets for governmental entities – at least are claim to be – strained.
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Manufactured housing has the potential solutions for many of these and other related needs.
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But we have an image issue that impacts and limits us on most of what we do.
A common theme in the exclusive interviews we have had with Industry Leaders such as:
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Centennial Homes' Mike Evans, or the article by
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Wisconsin Housing Alliance's Ross Kinzler's OpEd, Ready to Grow?
has been their confidence in our industry's many opportunities and ability to grow. So it isn't 'just us' that believes we can and should be growing. The reason these and other leaders continue to invest in manufactured housing is because they believe we can and ought to grow. Two years of steady uptick in new MH shipments ought to underscore that confidence.
One of Green Courte Partners Chairman Randy Rowe's 5 Points for Industry Recovery is
- a broader understanding of the industry achieved through national and regional marketing programs.
Rephrasing Chairman Rowe's point 5, it is a call for a marketing/educational campaign – an image campaign! – that would boost understanding of and thus sales of more manufactured homes.
Image is Part of a Bigger Picture
We can't lose sight of the importance of Nathan Smith's call to work on HR 1779 and those CFPB 'legislative fix' efforts, which rank just below the hottest articles read on the MHProNews.com website.
We also have to keep professional 'best practices' in mind, as we start efforts to move the needle on our industry's image. As one savvy industry pro told us, once we have customers interested, we have to handle them in a professional manner.
Growing through Image Building – Long Desired and a Hot Topic
As we look at the hottest topics being read by pros like you, the Image related articles are all in the top ½ of 1% of the thousands of articles being read this month on MHProNews.
So as we said in a prior column, image isn't everything, but it is an important thing.
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See the new article,
“What's Next?” on MHLivingNews
Barring the unforseen, June will be a run-away record setting month on MHProNews.com. With all of the hot interviews, the topics above – this finance topic – our Featured Articles all among the hot reads this month. Pros like you are tired of cursing the darkness. You and many others like you are ready for action!
Free Webinar for Industry Image Building Campaign
We will be announcing free webinars to provide tips on using the MHLivingNews.com image campaign to grow YOUR sales at YOUR locations. Those messages will go out to those who are signed up for our free twice weekly email updates. You can sign up free in seconds at MHProNews.com/subscribe.
Here are links to recent comments from industry executives and professionals, who overwhelmingly see the value of this image campaign effort.
Improving Manufactured Housing Image to Increase Sales
Williams, Allen and others give Thumbs Up
Manufactured Housing Professionals, Is Image Everything?
We are patient and persistent, as 3.5 years of steady work and growth here at MHProNews has demonstrated. How fast or slow industry pros are to climb on board with this effort, time will tell. What we all know is that it is long overdue and that each of us doing a little can make this a profitable success for all involved.
The opportunities for growth are in our hands. That's so much better than cursing the darkness. ##
PS: Check our many Exclusive and Red Hot Featured Articles for June and see the
other new stories at MHLivingNews.com too.
L. A. "Tony" Kovach
MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle
MHProNews.com = MHMSM.com = Industry News, Tips and Views Pros can Use
Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.
Office –815-270-0500
latonyk@gmail.com or tony@mhmsm.com
http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.
http://pinterest.com/latonyk/manufactured-home-lifestyle/
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Whether you think you can or whether you think you can't, you're right. – Henry Ford
