Let’s start today with this quote, sent by a reader.
“Human progress is neither automatic nor inevitable… Every step toward the goal of justice requires sacrifice, suffering, and struggle; the tireless exertions and passionate concern of dedicated individuals.”
– Martin Luther King, Jr.
I have to agree, this quote ‘fits’ what MH is and has been going through for years. Yes, I agree with those who tell me we have often been ‘our own worst enemy.’ We sadly still see largely avoidable struggles internal to the industry that harm those involved and us all.
Thus there are times that we as a committed, pro-industry trade publisher MUST point out those struggles and divisions. That internal strife must be called out, or there is no reason to believe they will ever end.
That internal bickering has been, and continues to be, far too costly!
Multi-Billion Dollar Annual Benefit for Advancing MH
But beyond the internal missteps, ego clashes and inside MH politics, there is an array of good news that must be shared.
Example. We will feature a report that outlines the positive impact of just one of our recent video-reports on MHLivingNews. For now, will will share the graphic below.
By Monday evening, when the new issue will be live on the MHProNews.com home page, you’ll see a more detailed report that reflects just what the graphic above means to you and all involved in MH.
Ladies and gents, my fellow industry professionals! Good news can’t be shared just once. We are all swamped with thousands of media messages every day. To maximize the impact, you, your company and organization ought to have an RSS feed to MHLivingNews on YOUR site. Let people touch that good news about MH often. Let misleading media accounts be corrected by us.
http://manufacturedhomelivingnews.com/feed/
Pass the RSS Feed link above onto your website manager. One, its good for your SEO – see this screen capture below from the same search result shown above.
As important to you, it will help you win over more people ‘on the fence,’ those curious or interested in MH, that need to have certain questions resolved.
I’ll close today on this note. We had another client of ours text this week, their good news. Closely paraphrasing part of their message: Tony, you were right. People watch these videos and read these stories for month after month. Then, when they show up, they are ready to buy.
He then told me that among the boost in sales was another one just approved, a pending sale for a lower 6 figure home, and this is in a land-lease, one that hasn’t sold that kind of priced-point home in a long, long time. They are ordering more new homes, and they are often higher priced ones, because they are SELLING those homes.
The path ahead is ever so clear. Both logic and experience prove that we are on the right road towards advancing MH. We must, we must tell our stories, often and as well as we can. We must tell them to the media, public officials and the home buying public.
Join us! Share that good news, via social media, RSS feeds, emails with links to YOUR local media and public officials.
We’ll have lots of meaty topics and articles in our rapidly approaching May issue, which should be live Monday evening or perhaps even sooner. We can hardly wait to share it all with you and your circle of peers; including a new Cup of Coffee interview with an industry mover-and-shaker. ##
