An Industry Giant has died.
A decade ago who would have dreamed such a thing? We stand in requiem to mourn the loss of the manufactured housing giant Fleetwood Enterprises.
As we ponder over 50 years of Fleetwood’s service to affordable homes for throngs in America, what are we to say? What are we to feel and think?
Let’s have a moment of silence…
…
..and then ask, how can we help avoid this again? How can we protect the large and small from such a shocking fall?
It is not my intention here and now to parse what happened in the late 90s and early this century that lead up to the fall of Fleetwood. Our Eric Miller will do a report you will find in his Industry In Focus on the facts regarding the Fleetwood Enterprises liquidation.
What I will say is this. We have to be open to both the fundamentals that brought our industry to be, and be open to new ways that can help us adapt and grow in a changing world. We can’t expect yesterday’s successes to carry us on forever. A false move can be costly. We have to be more nimble, more able to adapt, change and grow.
This event holds important lesson for us all.
Fleetwood Enterprises, we will remember. Rest in Peace. # #
L. A. “Tony” Kovach, MHM
Manufactured Home Marketing Sales Management or MHMSM.com
tony@mhmsm.com
847-730-3692.
