As we begin a new year, the word heard in manufactured housing circles is “cautious optimism.” Sure, there are some who think MH is dying, while others think we are going through a trying rebirth. There are those who think that depending upon what the industry does or fails to do we could go either way. Because there are businesses invested in MH to the tune of millions to billions of dollars, we think the future has very good potential. But we are realists who know that MH is not without risks.
Which is why it pays to have the insights and inputs from experts and other pros. What if you or a colleague are down in the dumps about the MH biz? Then just look at what Sam Zell – ELS Chairman – says; that since they understood MH and MHCs, they have never lost confidence.
Or consider Warren Buffett, who’s Berkshire-Hathaway has been buying MH builders, suppliers and lenders for over a decade. They keep investing in this sector. They are among “Two Word” sound reasons for that cautious optimism.
The Industry News, Tips and Views Pros Can Use ©
Knowledge is potential power. Let’s survey anew the knowledge found free for you.
Legal. Every year we bring you dozens of articles by attorneys. These are routinely by lawyers who know MH and/or are experts in their field. They provide insights on topics that can, may or are impacting you and your business.
You’ll see new examples of keen legal insights in the January 2015 Featured Articles that follow.
Management. Every year, we bring you dozens of articles and blog posts on Management related topics. Many of these are from seasoned MH or modular home savvy experts. We often have guest columns by those in the biz too. So these are not just generic ideas, but the thoughts of veterans who have “skin in the game.”
Marketing. Sales. Image/PR. We see a slew of articles on these topics this month, be sure you check them out. Example: did you know there is not one, but four, nascent PR/Image campaign efforts? Yep. See that and more, linked below
General industry topics or events. Dennis Hill and others tell us this month why the Louisville MH Show should be a key part of your January 21-23rd plans. Got a conflict? Change your plan to be at the show. Why? Those who go, tend to grow. There is so much under one roof, comparing products and services side-by-side; easy to explain the value to those who haven’t made the trek in recent years. There are reasons why the show generates excitement and the largest attended event of the year in MH!
Ron D’Ambra and Steve Lefler give us their takes on totally different topics, but both deserve wide attention. Sandra Lane brings you a report on Ocwen and Clayton. Don’t miss it.
Exclusive Interviews
Our respected and high value A Cup of Coffee with… Exclusive Interviews have been done with movers, shakers and news makers for years. This month we bring you Gary McDaniel, he is going to be a red hot – and for some, controversial – read! Read Gary’s comments twice. Then, make sure your management and investment team does too.
Bottom line, we bring you the most news, tips and views pros can use. That’s why pros like you come by the thousands every day here! We have enjoyed a number of months in 2014 where the number of “page views” exceeds what 60,000 thirty-two page magazines would equal!
Leaders are Readers. Combined with our read-hot Daily Business News, the blogs, other news, Industry in Focus reports, you won’t find more relevant content anywhere in the MH world.
With no further adieu, here is our powerful line up for January 2015. Enjoy and benefit!
Featured Articles and Reports for Vol. 6, No. 4, 2015
Alphabetically by Category
COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)
• WTF? OMG! This Case Made Me ROFLOL and Almost LMAO
by David Baker, JD
When you see the acronym “WTF,” do you think of chewing gum? Probably not.
• Could Your World Be Rocked?
by Nadeen Green, JD
GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS
• What Is All The Fuss About Subpart I? Here is The Story
by Ron D’Ambra
As all serious manufactured housing pros know, back in 1976, the Federal Government issued a standard set of rules and regulations governing the manufacturing, sales and service for manufactured homes.
• Background to MHI’s last Manufactured Housing Image Campaign
by John Evans
This idea of a manufactured housing (MH) image campaign is not new, nor was it new in 2006.
• The Road to Success in 2015
by Dennis Hill
Let’s begin with a modern infographic style bullet points, sharing the first 5 reasons you should be in Louisville the minute the show opens on January 21.
• Introducing Sandra Lane, with Manufactured Housing’s Daily Business News
by L. A. “Tony” Kovach
Sandra Lane is a fourth-generation Texan who has spent most of her life in the Dallas-Fort Worth area.
• A Few Good Men (and Women)…It’s About Time
by L. A. “Tony” Kovach
A survey of outlooks by MH Pros brings a wide variety of viewpoints.
• Manufactured Housing Errata
by L. A. “Tony” Kovach
To be a credible voice in and for Manufactured Housing, one must be willing to make corrections. Those corrections include correcting our own errors.
• What’s ahead for Manufactured Housing Image in 2015?
by L. A. “Tony” Kovach
This will be a short and sweet survey of the more visible efforts underway to launch some level of PR or Image campaigns for the Manufactured Housing Industry.
• Ocwen and the Golden Rule Lessons that Paid off for Clayton Homes
by Sandra Lane
In the early 2000s, when the manufactured housing industry went into a tailspin, Clayton Homes continued to be profitable.
• A Template to Initiate Image Change for the Future of Affordable Quality Living
by Steven Lefler
The term often heard in business is “The Customer is King.”.
• A Cup of Coffee with…Gary P. McDaniel
1) Who, What and Where: (Your name and your formal title at Yes! Communities/ BaseCamp Capital).
A). Gary McDaniel, CEO Yes Communities, Inc, Senior Managing Partner Base/Camp Capital .
• Selling More Homes – Why I’m Making the Winter Trip to the Louisville Manufactured Housing Show
by Dwayne Somerville
In our part of Texas, the winters are mild. By comparison, Louisville KY last January sounds like it was an ice cube!
• Sickness
by Bob Vahsholtz,
People get sick. Sometimes they recover; sometimes not. Eventually, they die.
MANAGEMENT
• Do you need to recharge your battery for 2015?
by Tim Connor, CSP
Few people can go a hundred miles an hour – day after day after day – without a break of some kind.
• Are you an Invalidator or Encourager
by Tim Connor, CSP
As a manager, one of your primary roles is to be an encourager. Today, more than ever, employees need to feel worthwhile, validated and valued.
PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION
• ZigOn Overcoming The Odds
by Zig Ziglar
His name is Gabriel Hjertstedt (YERT-stet) and he participated in the 1998 Masters Golf Tournament in Augusta, Georgia.